Marvic Lean Tonatos

MARVIC LEAN TONATOS E-COMMERCE SPECIALIST: Amazon, eBay, Walmart, Newegg, Reverb, and Shopify-| - | Daliao, Toril, Davao City SUMMARY Accomplished Ecommerce Specialist with over 10 years of experience managing high-volume businesses on platforms like Amazon Prime & FBA, eBay, Reverb, Google Express, and Walmart. Expertise in publishing top-rated listings by leveraging the latest trends and data-driven insights. Skilled in optimizing product visibility, driving sales, and enhancing customer engagement. Proven track record in increasing revenue and streamlining operations for large-scale ecommerce clients. Dedicated to staying ahead of industry developments and continuously refining techniques for maximum marketplace performance. WORK EXPERIENCE Ecommerce Specialist for Kellards April 2013 - Dec 2024 Develop and implement comprehensive strategies and plans aligned with business objectives to drive online sales growth through the chosen ecommerce platform focusing in Seller Central. Manage, maintain, and update the Amazon Marketplace platform, ensuring a seamless, user-friendly, and error-free online shopping experience for customers. Proficient in both FBA and FBM fulfillment and lost shipment reconciliation, and selecting the ideal fulfillment method for each product. Specialize in creating high-converting A+ Content for Amazon, combining data-driven design and brand storytelling to increase conversion rate. Skilled in rebate and price management on Amazon Seller Central, including creating and optimizing promotions to boost sales while maintaining profitability. Leverage Amazon Seller Central expertise, industry best practices, and cutting-edge ecommerce technologies (e.g. AI and Helium10) to optimize marketplace performance through data-driven pricing, promotions, and digital marketing strategies. Managed Hazardous Materials (Hazmat) compliance for Amazon FBA inventory, including product classification, SDS documentation, and shipment preparation per Amazon's safety standards. Successfully navigated Amazon's Hazmat review process to maintain 100% listing compliance while optimizing storage costs for regulated products. Increased Buy Box win rate by implementing dynamic pricing strategies and targeted promotions, while monitoring competitor pricing to maintain optimal margins. Managed FedEx and UPSPS shipment reconciliation, and addressed customer requests for address changes via phone calls and emails. Manage Amazon order queries such as shipping status, order verification, and other customer care-related tasks. Efficient in resolving A-to-Z claims by investigating order issues, gathering evidence and coordinating with Amazon support team for fair resolution. Experienced with resolving suppressed and blocked Amazon listings by identifying root causes and submitting accurate appeals with supporting evidence. Created and optimized Amazon bundle listings to increase average order value, combining complementary products with strategic pricing while maintaining compliance with Amazon's bundling policies. Expert in creating Amazon product variations using both manual methods (Seller Central UI) and bulk flat file uploads, ensuring accurate parent-child relationships and optimized listings for better discoverability. Successfully navigated Amazon Brand Registry applications, securing brand approval and unlocking enhanced marketing tools like A+ Content and Sponsored Brands by meticulously submitting required documentation (trademarks, product images, and verifiable brand assets). Enhanced Amazon listing quality by optimizing product titles, bullet points, and descriptions with high-conversion keywords, while ensuring compliance with Amazon's style guidelines. Leveraged SellerCloud’s inventory management platform to streamline Amazon FBA/FBM operations. Expert in managing bulk product listings and updates via Amazon Flat File templates. Specialized in complex catalog operations including, GTIN exemptions, and inventory synchronization between FBA/FBM. Managed GS1 UPC compliance for 1000+ Amazon ASINs, ensuring accurate product identification by validating UPC authenticity, resolving GTIN mismatches, and securing GTIN exemptions when required. Create and manage various catalogs across major online stores in the US, including Amazon, eBay, Walmart, Newegg, and Etsy. EDUCATION Bachelor of Information Technology University of Immaculate Concepcion Major in Multimedia and Advertising With units in Web Design and Development IELTS Qaulifications Rez Language Institute Finished training for all Reading, Writing, and Speaking. The 4-Part Webinars and exams was also taken E-commerce Skill Training Wing Academy Certified in E-Commerce Skills Training by Wing Assistant Academy Validates expertise in online sales, digital marketing, and customer management Enhances ability to excel in e-commerce roles or entrepreneurial ventures (Earned June 2025) SKILLS Cataloging and Product Listing Expertise: Multi-Channel listing, ensuring brand consistency for maximum visibility Proficient in bulk uploads via flat files, ASIN troubleshooting, and compliance check to minimize suppress listings Proactively monitor and resolve listing violations, while enforcing brand guidelines for a polished storefront presence. Keyword Research: Using Amazon-specific keyword tools Understanding and applying SEO best practices Incorporating high-ranking keywords in titles, bullet points, and descriptions A+ Design for Brand Storytelling and Product Ads Writing compelling product titles Creating persuasive bullet points and product descriptions Ensuring copy is clear, concise, and engaging Product Photography and Image Editing: Taking high-quality product photos Editing images to meet Amazon’s standards using Canva and Photoshop Creating infographics and lifestyle images Data Analysis and Reporting: Taking high-quality product photos Editing images to meet Amazon’s standards Creating infographics and lifestyle images Technical Proficiency: Familiarity with Amazon Seller Central and it’s workflow Expert in Seller Cloud in managing Catalog in multiple channels Proficiency with spreadsheet software like Excel or Google Sheets Using third-party tools and software for enhanced productivity REFERENCES Mardocheo Borja Saban Jr I. Michael Castillo Online Store Manager Kellards General Virtual Assistant -- Mark Gil Saban Product Listing Manager-