Martina Hill

Martina Hill Address 716 Windsor Dr, Apt H4, Scottsboro, Al 35769• - •- Digital Marketing Director with 6+ years of experience in digital marketing, branding, and new business strategy across music, media, and entertainment industries. Skilled in evaluating needs and implementing strategies that increase revenue and brand growth. PROFESSIONAL EXPERIENCE ELEVEN SEVEN MUSIC GROUP, New York, NY Director of Digital Marketing, September 2015–Present • • • • Manage digital sales streaming accounts to improve brand positioning and growth Source and develop new strategic partnerships, social engagements, and advertising opportunities that generate new revenue streams Collaborate with internal departments to execute national advertising campaigns, plan global digital distribution, and re-deploy a 2M+ consumer sales and marketing database Lead the concept and launch of multiple crowdfunding campaigns for priority artist releases, resulting in new revenue of $200K+ RAZOR AND TIE, New York, NY Digital Marketing Manager, June 2011–August 2015 • • • • • Developed and apply both strategic and tactical digital marketing plans and ecommerce activities with a focus on driving acquisition and conversion Devised and implemented robust digital acquisition plans, ensuring precision with reporting, budgets, and re-forecasts Increased site traffic by 15% from paid sources (PPC, Grant, Display, and VOD) Led the acquisition of a new digital agency, resulting in 90% MOM savings Enhanced conversion rates by 30% through A/B tested landing pages for a better performing conversion funnel EDUCATION COLORADO STATE UNIVERSITY, Ft. Collins, CO Bachelor of Arts, Technical Journalism (Broadcast Media), May 2011 Honors: cum laude (GPA: 3.6/4.0) ADDITIONAL SKILLS • • • Digital Data Analytics/Marketing: Tubular Insights | Facebook Insights | Pinterest | Instagram Insights | Google Analytics | Google AdWords | MailChimp Adobe Photoshop | Adobe Illustrator | Adobe InDesign | AutoCAD | Rhinoceros Microsoft Excel, PowerPoint, Word | Slack | Sprinklr | Hootsuite | Salesforce | Concur