Martin Perez Gartner

MARTÍN PÉREZ GARTNER Master in Marketing and Business Management +57 - - https://co.linkedin.com/in/martinperezgartner PROFILE Marketing leader with over 11 years of experience in planning and executing successful marketing campaigns that generate tangible results and improve market share. With broad understanding of different FMCG product categories, automotive aftermarket and crossfunctional team communication and collaboration skills. I am committed to driving innovation and efficiency in all initiatives and projects. PROFESSIONAL EXPERIENCE Company: Clarios Andina (Mac Batteries) eptember 2019 – January 2023 Position: Brand Manager – Andean Region Roles and Responsibilities: Plan and execute marketing and product campaigns for different brands such as Mac, Varta and Capsa in different countries such as Colombia, Peru and Ecuador, budget management and ensure achievement of sales and margins.  Achieved 10% growth in Mac Batteries sales in Colombia by 2022 through good brand positioning and capitalizing on portfolio opportunities.  I achieved a 3 percentage point improvement in the TOM of Mac Batteries.  I managed to implement technological tools that improve the consumer and channel experience when buying and selling a battery. Company: The Nielsen Company July 2016 – September 2019 Position: Client Service Full Executive Roles and Responsibilities: Consultant for different clients in FMCG such as Colgate Palmolive, Colombina and Bimbo among others. Main role was to advise my clients on what kind of strategies should be followed to capitalize market share in the different distribution channels. I was also responsible for sales of additional Nielsen solutions to help clients gain market share.  I was able to support the successful launch of different products in new categories for clients such as Colgate through successful distribution and pricing strategies.  I was able to consolidate the company's trust in clients who were buying very sporadically so that they would buy information on a regular basis. Company: Mondelēz International March 2012 – December 2014 Position: Marketing Assistant for Halls, Chiclets & Trident. Responsible for Sparkies Roles and Responsibilities: Leading the digital strategy of the brands, Management and control of the brands' budget. Support the IBP (Integrated Business Planning) process, Building Blocks process and volume forecasting for the brands). Manage Sparkies marketing strategy - Marketing plan creation, strategy design, budget management and execution of activities. ______________________________________________________________________ EDUCATION    Master´s Degree: EAE Business School/Universidad Camilo José Cela (Madrid, España) – Master in Marketing and Commercial Management – Dec 2015 University: ICESI - Business Management with emphasis in Marketing – Die 2010 Bachelor's Degree: Colegio Colombo Británico - Bilingual Baccalaureate – Jun 2005. ______________________________________________________________________ LANGUAGES Spanish – Native English - Advanced