Martin Jacob Pupos
Las Pinas City, Philippines | LinkedIn | - |-EDUCATION
Enderun Colleges
Bachelor of Science in Marketing Management
Taguig City, Philippines
2023
WORK EXPERIENCE
Ultrapure Water & Waste Water Technology Inc.
Paranaque City, Philippines
Marketing Coordinator
February 2022 - February 2023
● Developed and implemented social media strategies to increase brand visibility, engagement, and conversion rates
● Increased social media engagement by 50% and followers by 25% within the first 6 months of joining the company.
● Evaluated and monitored campaign performance constantly by analyzing key metrics and creating comprehensive reports.
● Successfully organized and executed a company-wide customer event that resulted in a 5% increase in customer engagement
and a 15% increase in customer retention.
Presidential Campaign
Manila City, Philippines
Marketing and Communication Coordinator
December 2021 - May 2022
● Developed and executed a successful social media campaign that resulted in a 20% increase in website traffic and a 15%
increase in conversion rates.
● Assisted in expanding and disseminating strategic communications concerning schedules, plans, and activities using a variety
of traditional and digital communication channels.
● Built relationships with local media partners who catered to national broadcasting programs and gigs.
● Connected and scheduled meetings with local government and council officials, or high-level investors and sponsors who are
beneficial to the candidate’s campaign.
First Tier Brands
Makati City, Philippines
Media Relations Officer
May 2021 - December 2021
● Successfully executed an influencer outreach program that resulted in 5 partnerships and an additional 10,000 followers on
social media.
● Cultivated relationships with media outlets and journalists to secure coverage in national and local publications.
● Created reports, minutes, and presentations for brainstorming sessions and marketing proposal meetings.
● Coordinated and managed all aspects of press events, including invitations, logistics, and follow-up.
Joondalup Wolves Basketball Team
Perth City, Australia
Social Media and Community Manager
August 2018 - March 2020
● Managed social media presence on multiple networking sites including Facebook, Twitter, Instagram, and other similar
community sites, reputation management, and seeding content into social applications as needed
● Handled the day-to-day content creation and management, developed and executed distribution strategies, and constantly
optimized for performance.
● Monitored and presented reports defining progress, and identified problems and solutions.
● Utilized and edited the photography and video captured by the photographers as needed to support marketing efforts.
SKILLS AND INTERESTS
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Application: Adobe Premiere Pro, Adobe Photoshop, Klaviyo, Canva, Slack, Asana, Hubspot, Mailchimp, Shopify
Certifications: Google Fundamentals of Digital Marketing, HubSpot Academy Email Marketing, LinkedIn Microsoft
PowerPoint Badge, LinkedIn Microsoft Word Badge, LinkedIn Google Analytics Badge
Interests: Sports, Filmmaking, Photography, Writing, Artificial Intelligence
