Martin C. Fredricks IV
1937 19th Street South
Fargo, ND--
Summary of Qualifications
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Strong writer and storyteller
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Successful entrepreneur
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Effective account manager
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Strategic thinker
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Passion for creating attention-grabbing concepts
and strategy-driven content
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Proven ability to develop communication
solutions that meet clients’ objectives
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Extensive advertising, marketing and public
relations experience
Professional Experience
Owner/President
Fredricks Communications
Fargo, N.D.
8/15 – present
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Build brands and increase sales, support or membership for local, regional,
national and international clients.
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Services include branding and positioning, strategic messaging development,
concepting, copywriting, blog writing, thought-leadership writing, website and
social media content creation, corporate communication development, project
management and public/media relations.
Communication Specialist
North Dakota State University
Fargo, N.D.
12/14 – 8/15
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Ensured news and feature stories, marketing materials and social media posts
supported the university’s key messages.
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Managed College of Engineering and College of Health Professions accounts,
wrote and oversaw design of their news, features and promotional materials.
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Developed and deployed university’s social media.
Vice President
Strategic Marketing
IRONCLAD Marketing
Fargo, N.D.
8/12 – 12/14
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Created strategic messaging for clients and ensured it was applied consistently
across delivery channels.
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Built and reinforced clients’ market segment leadership positions by effectively
conveying the benefits of their products and services.
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Managed team of writers and PR specialists in developing traditional and webenabled advertising, marketing and public relations materials.
Owner/President
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Fredricks Communications
Fargo, N.D.
2/04 – 8/12
Developed and executed strategic communication that helped local, regional,
national and international clients build brand recognition and increase sales,
support or membership.
Copywriter &
Strategic Planner
GL Ness
Fargo, N.D.
2/01 – 1/04
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Key contributor to branding, strategic planning and creative teams.
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Assisted in strategic brand planning initiatives and wrote strategic marketing
plans.
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Developed creative concepts, headlines and brand-positioning statements.
Wrote compelling, strategy- and concept-driven copy for everything from TV,
radio and print ads to brochures, websites and sales/collateral materials.
Senior Writer/Editor
North Dakota State University
Fargo, N.D.
2/98 – 2/01
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Wrote stories and edited content for flagship alumni publications.
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Conceptualized, wrote and edited copy for university promotional materials.
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Supervised part-time writer.
Education
Bachelor of Arts, English
Mass Communication Minor
North Dakota State University, Fargo, N.D.
Recognition Highlights
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Directed or contributed to work that has won more than 160 awards from
professional advertising and communication organizations at state, regional
and national levels.
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Developed concept and wrote script for a video that earned a Telly Award.
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Earned Communicator Award of Excellence and Silver Communicator Award
of Distinction from the International Academy of Visual Arts.
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Created concept and wrote script for a TV spot named “Most Likely to Reduce
Secondhand-Smoke Exposure” by national tobacco prevention specialists.
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Developed concept and wrote copy for a Davey Award-winning event
invitation.
