Martin C. Fredricks Iv

      FOR  IMMEDIATE  RELEASE   Contact     Matt  Chaussee,  CEO  -  701-­238-­9167       Fargo-­Based  Virtual  Reality  Firm  Launches  Campaign     to  Create  360-­Degree,  Interactive  North  Dakota  Experiences     Fargo,  N.D.  (July  20,  2017)  –  Fargo-­based  virtual  reality  firm  Be  More  Colorful®  wants   the  world  to  see  North  Dakota  in  all  its  360-­degree,  fully  interactive  glory.       The  company  is  inviting  the  state’s  citizens,  expatriates  and  other  North  Dakota   enthusiasts  to  help  select  attractions,  businesses,  communities  and  destinations  in  the   state  to  be  shared  through  a  series  of  at  least  10  “virtual  reality  experiences.”     Be  More  Colorful  is  launching  a  Kickstarter  campaign  today  to  raise  $20,000  needed  to   create  the  experiences.  Kickstarter  is  an  online  fundraising  forum  that  helps  creative   people  raise  funds  and  support  for  their  projects.  An  overview  of  the  campaign,  which   will  run  through  Aug.  10,  2017,  is  available  at  bemorecolorful.com/ND360.  If  it  exceeds   the  $20,000  goal,  Be  More  Colorful  will  add  additional  sites.     “We’re  North  Dakota  kids  with  a  passion  for  our  home  state,  and  we  want  to  share  it   with  people  around  the  world,”  Be  More  Colorful  Co-­Founder  and  CEO  Matt  Chaussee   said.  “We’re  excited  about  applying  the  latest  technologies  and  our  capabilities  to   showcasing  North  Dakota’s  beauty,  its  destinations  and  its  unique  attractions  in  the   most  advanced,  engaging  ways  possible.”     Be  More  Colorful  already  has  created  several  virtual  reality  tours  of  North  Dakota   attractions,  including  the  blockhouses  at  Fort  Lincoln,  Salem  Sue  and  the  Painted       -­  more  -­   Canyon  Overlook  in  Theodore  Roosevelt  National  Park.  They  are  available  as  part  of   the  Kickstarter  campaign  overview.     Be  More  Colorful  Co-­Founder  and  President  Katie  Chaussee  said  the  project  is  not   intended  to  replace  actual  visits  to  the  state’s  destinations.     “This  is  an  excellent  way  to  get  more  people  talking  about  North  Dakota  and   encourage  them  to  come  and  experience  it  for  themselves,”  she  said.  “Our  goal  is  to   turn  North  Dakota’s  amazing  spaces  into  its  greatest  online  assets.”       Creation  of  a  virtual  reality  experience  begins  with  taking  20-­100  photos.  Be  More   Colorful  stitches  the  images  together  to  create  a  complete,  360-­degree  “photo  sphere”   of  the  site.  Depending  on  the  depth  or  extent  of  the  experience  desired,  the  company   creates  one  or  many  spheres  from  different  vantage  points.  The  spheres  go  into   development,  where  the  company  adds  hotspots  viewers  can  click  to  see  the  site  from   alternate  locations  and  angles.  The  result  is  a  unique  adventure  for  every  viewer.     Once  Be  More  Colorful  has  created  the  interactive  experiences  for  the  campaign,   they’ll  appear  on  the  company’s  website  as  immersive  WebVR  content,  on  Google   Street  View  and  other  social  media  platforms.       Matt  Chaussee  said  the  WebVR  content  will  provide  the  real  “Wow!”  factor.  “We’ll  be   creating  VR  experiences  with  navigation  paths  and  surprises  that,  frankly,  are  going  to   astonish  people.”  He  added  that,  based  on  prior  experience,  Google  uploads  of  the   project  will  result  in  more  than  a  million  annual  views.     In  return  for  donations,  campaign  supporters  will  receive  a  range  of  rewards.  Every   contributor  will  get  first  looks  at  the  virtual  reality  experiences  as  they’re  completed.     -­  more  -­     Anyone  who  backs  the  project  at  $50  or  more  will  receive  a  premium  cardboard  virtual   reality  headset.       Supporters  who  give  at  one  of  the  top  three  levels  will  be  able  to  name  one  of  the  10   attractions,  businesses,  communities  or  destinations  to  be  featured  in  fully  interactive   virtual  reality  experiences.  They  also  will  receive  Be  More  Colorful’s  virtual  reality   content  management  services  for  a  year.  Through  those  services,  the  company  helps   clients  find  the  right  mix  of  hosting  platforms  and  social  media  outlets  for  getting  the   most  exposure  and  value  from  their  virtual  reality  experiences.     Today’s  launch  event,  at  the  Front  Street  Taproom  in  downtown  Fargo  from  5  to  9   p.m.,  is  free  and  open  to  the  public.  Must  be  at  least  21  years  old  to  enter.     About  Be  More  Colorful   Be  More  Colorful,  Fargo,  N.D.,  provides  Real-­World  Virtual  Reality  Solutions™,   including  premium  360-­degree  photography,  virtual  reality  content  management  and   virtual  reality  marketing  services,  for  companies  and  organizations  in  a  range  of   industries.  Rather  than  "cookie  cutter"  or  "one-­size-­fits-­all"  solutions,  the  company   focuses  on  giving  clients  as  much  flexibility  as  possible  with  their  360-­degree  and   virtual  reality  imagery  and  helps  maximize  its  marketing  effectiveness.  More   information:  bemorecolorful.com,- or  701-­238-­9167.     -­  30  -­               Contact     Matt  Chaussee,  CEO  -  701-­238-­9167   MEDIA  ADVISORY   June  17,  2017     WHAT:                                     WHO:       WHERE:         WHEN:       VISUALS:   North  Dakota  Virtual  Reality  Experience   Kickstarter  Campaign  Launch     Be  More  Colorful®,  a  Fargo-­based  virtual  reality  firm,  will  be   launching  a  Kickstarter  campaign  to  raise  $20,000  to  create  a   series  of  10  “virtual  reality  experiences”  that  feature  North   Dakota  attractions,  businesses,  destinations  and  communities.   Be  More  Colorful  will  share  and  promote  the  experiences  on  its   website  and  through  several  social  media  platforms  to  showcase   North  Dakota  and  encourage  people  to  visit  the  state.     The  free,  public  event  also  will  provide  opportunities  for  people  to   see  Be  More  Colorful  virtual  reality  experiences  and   demonstrations,  test  cardboard  virtual  reality  headsets  with  their   smart  phones,  experience  virtual  reality  training  and  simulations   and  play  virtual  reality  games.         Be  More  Colorful  Co-­Founders  Katie  and  Matt  Chaussee       Front  Street  Taproom     614  Main  Avenue,  Fargo,  N.D.         Thursday,  July  20,  2017,  5-­9  p.m.       •   Be  More  Colorful  co-­founders   •   People  trying  out  virtual  reality  headsets   •   Computers  set  up  so  people  can  experience  virtual  reality   training  and  simulations   •   A  high-­end  gaming  headset  from  Gravity  Gaming   •   360-­degree  image  artwork