Martijn Mook

“If you’re going to have a story, have a big story, or none at all.” Joseph Campbell

The way you tell your story to your clients is great, right? It lands you clients, creates unique moments and feels comfortable. But what if it does not? Or if you feel that you could do better? 

Everyday, I hear stories, or see presentations where teams position their product or service. But finding a true differentiator is perhaps one of the most difficult part of pitching your product or service.

In my current job as Head of Marketing of a global IT firm, this is my passion. I challenge teams, client managers, sales executives and board members. I discuss trends, evaluate how to differentiate and develop strategic framework and go-to-market strategies. 

How can I help you? Simple. You are searching for more or new revenue stresms, you want to renew you brand perception or you need suppert with your digital marketing journey. 

Before every assignment I take, I have an open discussion with my client about the end-results and KPIs. I develop from strategic concepts / frameworks to marketing plans and everything in between. This all based on a proven way-of-working and a framework I have developed.

Some results:

• Developed a Marketing and Positioning plan for a large IT firm

• a proposition I’ve developed is nominated for most innovative product in the Benelux

• Guided a large deal team with a B2B deal (+€50million, IT firm offering services to a large healthtech provider). I developed a strategic framework, positioning statements, central message and a marketing plan. The team won the deal.

• Guided a large deal team with a B2B deal (+€50million, IT firm offering services to a Telco). I developed a strategic framework, positioning statements, central message and a marketing plan. The team won the deal.

• Guided a upcoming jewelry brand (B2C) with their overall positioning and marketing. I developed a strategic framework, positioning statements, central messages, a marketing plan and a brand management plan. This is now adopted in the country the brand is located