Marriam Arshad

I am a Data Scientist and Automation Specialist with 3 years of professional experience, primarily working on eCommerce data, Excel-based analysis, CRM automation, and marketing performance reporting.

Data Scientist & Automation Specialist - Alzaaki Technologies

May 2022 – February 2025

My core responsibility involved working with Excel spreadsheets for product data, inventory preparation, customer data, and marketing performance reports. I regularly cleaned and standardized large datasets, categorized products across multiple brands, and prepared structured Excel files for website uploads, CRM systems, and inventory tools. I used advanced Excel functions including Pivot Tables, VLOOKUP/XLOOKUP, INDEX-MATCH, data validation, and reporting dashboards to ensure accuracy and usability.

In addition to Excel work, I supported digital marketing analysis by preparing performance reports based on campaign data and customer behavior. These reports were used to track engagement, conversions, and operational efficiency. I also collaborated with developers and operations teams to ensure Excel files were properly formatted for system imports and handoffs.

I have hands-on experience with CRM and automation tools such as GoHighLevel, HubSpot, Zapier, Airtable, and Make, where I helped automate lead management and customer engagement workflows. These automations reduced manual work and improved response times for internal teams.

My services include Excel data cleaning and organization, eCommerce product and inventory spreadsheet preparation, marketing and operational reporting, and data analysis support. I am detail-oriented, comfortable working on time-sensitive projects, and able to collaborate through video calls to understand system requirements and project goals.

I am seeking fixed-price or short-term remote projects where accurate data handling and clear reporting are essential.