MARKO PETRIC-
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markopetric.com/resume
Croatian (EU)
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linkedin.com/in/petricmarko
PROFESSIONAL EXPERIENCE
FREELANCE
OCT 2019 – PRESENT
APR 2017 – MAY 2018
BERGEN, NO | ZAGREB, HR
Digital Marketing Consultant
▪ Helped small businesses, influencers, authors, and speakers increase their
reach and revenue by advising and executing on online marketing strategies.
▪ Held social media workshops for small groups on how to build a personal
brand, create quality content, boost reach and engagement, etc.
ICONOSQUARE
MAY 2018 – OCT 2019
BERLIN, DE
Social Media Marketing & Digital PR Manager
▪ Developed and executed social media strategy across five social profiles with
a combined audience of nearly 1,4M followers and over 10M impressions/mo
on average, including completely revamping brand’s social presence.
▪ Increased avg. engagement on reach per post by 37.47% on Instagram, with
posts receiving 11.77% more likes, 20.51% more comments and 160% more
saves on average. On Facebook, improved avg. reach per post and avg.
engagement per post by 12.54% and 14.75% respectively. On Twitter,
boosted total engagement by 40.32%.
▪ Incorporated UTM tracking to monitor and optimize social traffic. Acquired
and connected short domain (icnsq.re) to boost CTR and brand awareness.
▪ Formulated brand’s first message map, ensuring message consistency across
all marketing channels and relevant messaging for all audience segments.
▪ Collaborated with Editor-in-Chief and designers on creating first editorial and
brand guidelines to ensure all content is high-quality and on-brand.
▪ Designed and managed PR materials, including the company’s first press and
media kit, as well as select employer branding and sales content.
▪ Produced and managed all owned media for social (photos, videos, graphics,
captions, and hashtags). Researched and wrote original blog posts, edited
and proofread all other written content.
▪ Introduced online reputation management tactics such as social listening to
maximize opportunities for earned media, customer engagement, lead gen.
▪ Implemented social customer care strategy in collaboration with customer
success team to provide timely and relevant replies across relevant socials.
UNITED WAY OF FREDERICK COUNTY
JAN 2016 – FEB 2017
FREDERICK, MD, USA
Communications & Resource Development Manager
▪ Performed dual role and eliminated need to hire additional staff, saving
approx. $45,000. Worked with senior staff to develop organization budget;
co-managed $120,000 marketing budget, saving 4.2% in marketing costs.
▪ Grew social media following (Facebook 34%; Twitter 67%; Instagram 688%),
and increased post reach (Facebook 158%) and impressions (Twitter 34%).
▪ Re-designed and executed premier annual event in six weeks, improving
attendance by 30% and reducing related costs by 5
2% from previous year.
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▪ Supported senior staff communications by drafting letters, talking points and
speeches. Facilitated media interviews by establishing and maintaining
relationships with reporters to ensure consistent favorable exposure.
JUN 2015 – DEC 2015
Fundraising Associate
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JAN 2015 – MAY 2015
Played a key role in meeting the fundraising goal of $1.1 million by analyzing
donor database, implementing new stewardship and cultivation tactics, and
helping execute development strategy with CEO and Board President.
Initiated two-month website redesign, including a new architecture,
mobile-friendly design, SEO, social media integration, and optimized copy.
Community Impact Intern
▪
Designed quantitative and qualitative metrics to evaluate and track impact of
nine grantees receiving $188K over a period of three years.
SELECTED ADDITIONAL EXPERIENCE
HOOD COLLEGE MODEL UNITED NATIONS
SEP 2011 – AUG 2015
FREDERICK, MD, US
Director and Head Delegate
▪ Coached 10-15 students yearly in effective research, writing and speaking.
▪ Co-chaired 161-member committee; presented to an audience of 1,500+ at
the United Nations General Assembly Hall in New York City.
RED CROSS SOCIETY
MAY 2014 – JUN 2014
POSUŠJE, BA
Disaster Relief Coordinator (Volunteer Position)
▪ Organized drive for areas affected by floods: negotiated corporate
sponsorships; coordinated 30 volunteers at two locations; led digital PR and
marketing campaign resulting in 50,000+ collected supplies.
STUDENT LEADERSHIP
HOOD COLLEGE
FALL 2011 – SPRING 2014
FREDERICK, MD, US
Class President
FALL 2012 – FALL 2014
Campus Activities Board
SELECTED AWARDS & RECOGNITIONS
APRIL 2O16
VIRGINIA E. LEWIS BEST PAPER AWARD
MAY 2015
CONGRESSIONAL CITATION FOR SERVICE TO THE COMMUNITY
MAY 2O13, MAY 2015
AHANA-I AWARD FOR SCHOLARSHIP, LEADERSHIP, AND SERVICE
MARCH 2013
OUTSTANDING DELEGATION AWARD
MAY 2011
SHELBY DAVIS FULL-RIDE SCHOLARSHIP
Department of Political Science, Hood College
U.S. Senator Chris Van Hollen (D-Md.)
Hood College, Frederick, Md., USA
National Model United Nations Conference, New York City, NY, USA
Davis United World College Scholars in partnership with Hood College
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EDUCATION
AUG 2011 – DEC 2015
HOOD COLLEGE
AUG 2009 – MAY 2011
UNITED WORLD COLLEGE
FREDERICK, MD, US
B.A. Political Science and French
MOSTAR, BA
International Baccalaureate (IB) Diploma Programme
PROFESSIONAL DEVELOPMENT
MAR 2020
GOOGLE ANALYTICS ACADEMY
MAY 2019
CENTER FOR NONVIOLENT COMMUNICATION (CNVC)
ONLINE
Google Analytics Individual Qualification (IQ)
BERLIN, DE
Empathic Communication & Conflict Resolution (Training)
SOCIAL MEDIA MARKETING WORLD
MAR 2019
SAN DIEGO, US
Leading social media marketing conference. Attended sessions on
s.m.m. strategy, content marketing, social ads, analytics, and more.
ALEXANDRIA, VA, US
UNITED WAY WORLDWIDE
Introduction to Resource Development (Training)
Federal and Local Public Policy Advocacy (Training)
JUN 2016
JUL 2016
LANGUAGES
Fluent
Fluent
Professional Working
Elementary
SOFTWARE SKILLS
PHOTO, VIDEO, DESIGN
Photoshop CC*, Lightroom CC, Camtasia, iMovie, Wave Video, Adobe Spark, Canva
CONTENT MANAGEMENT & EMAIL MARKETING
WordPress*, Drupal*, Squarespace, Medium, Mailchimp, Constant Contact
SOCIAL MEDIA MARKETING & ADVERTISING
Facebook Business Manager, Facebook Creator Studio, Iconosquare, Hootsuite, Buffer, AdEspresso
ANALYTICS, SEO, MONITORING
Google Analytics, Google Campaign Builder, Bitly, Ahrefs, SEMRush*, Brand24
*basic knowledge
DRIVER’S LICENSE
B Category
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