Mark William T. Arcenal

SEO Portfolio Mark William Arcenal SEO Specialist About Me I am Mark William Arcenal The SEO Specialist You Need! I provide comprehensive SEO solutions to local businesses, with a strong specialization in Local SEO, On-page SEO, and Technical SEO. My expertise lies in optimizing website content, structure, and performance to enhance search engine visibility and drive organic traffic, particularly from local search queries. I pride myself on being a reliable partner who is committed to helping your business achieve and sustain higher rankings on search engines. With a focus on Local SEO, I help businesses improve their visibility in local search results, attract nearby customers, and grow their local presence. Whether you're looking to improve your site's usability, ensure technical excellence, or develop a strategic local SEO plan, I offer tailored solutions to meet your specific needs and goals. Trust me to be the dependable expert you can rely on to boost your online presence and drive measurable results in your local market. Services Services I offer: GMB Audit -I will analyze your Google My Business (GMB) profile to identify factors that may be affecting your current performance, such as duplicate listings, NAP (Name, Address, Phone number) errors, and external local ranking signals. I will provide you with a detailed action plan to address these issues and improve your local search visibility. Website Audit -This audit is designed for local businesses seeking to improve their website and increase traffic. I recommend this service to businesses struggling to attract sufficient local traffic and needing direction and guidance on the next steps to take. On-Page SEO -I will ensure that your pages, especially the important ones, are well-optimized and easily crawlable by Google. Technical SEO -I will ensure that your website is easy to navigate and free of any technical issues that could prevent it from being properly understood and ranked by search engines. My Process 01 02 Onboarding & Setup Research & Audit The scope of work is defined collaboratively, and includes setting up essential tools such as Google Analytics, Search Console, and Google My Business (GMB) to track key metrics. From conducting competitor and keyword research to performing a comprehensive website audit and strategic planning, this marks the initiation of the SEO foundation for your business. 04 05 Optimization Growth This is where we start putting into action the SEO plans and strategies we came up with during the research and audit phase. Being patient and implementing SEO strategies correctly will help your business grow steadily in the long term. What I do as an SEO Specialist? Responsibilities of an SEO Specialist Run tests, gather and study data and results, and spot trends and insights to get the best return on investment in paid search campaigns. Keep track of, report on, and study website analytics related to SEO. Continuously find, expand, and improve keywords for better search engine results. Research and put into action recommendations for search engine optimization. Use SEO Tools like AHRefs, SEMRush, BrightLocal, Google Search Console, Google Analytics, Google My Business, and others provided by the company, along with free tools as needed. Study competitor advertising links and strategies. Responsibilities of an SEO Specialist Collaborate with the Web development team to make sure SEO practices are correctly applied in newly developed code. Suggest changes to website layout, content, and linking, and carry out on-page SEO strategies for all client business areas, including metadata, content, and keywords. Review SEO technical aspects, make suggestions, and help put those suggestions into action to keep up with best practices. List client businesses in directory listing websites for more exposure. Keep track of, report on, and analyze website analytics and key performance indicators to evaluate how campaigns are doing. Handle and enhance the Google My Business Profile of clients to improve their local ranking and relevance. Regularly check the SEO performance of all client business areas and come up with strategies to align it with business goals. Technical SEO Portfolio Work Fixing website errors from Ahrefs before & after comparison Before After Why is Website Health Score important? The Health score is a metric to determine the degree to which a page, or a website overall, is optimized for SEO. The higher the score the better. I usually use AHRefs and SEMRush to do website health score audit to see the errors that I need to fix in my client's website. ⃤ ⃤ ⃤ ⃤ ⃤ ⃤ ⃤ ⃤ ⃤ ⃤ What do I fix when I’m fixing those errors? Missing H1 and Title Tags Missing Alt Texts for Images Pages that have no Incoming and Outgoing Links Large Image Sizes (They will hinder your site's speed if they're too large!) Redirecting 404 Pages to live pages Canonical Page Issues Low Word Count Long Titles Missing Meta Descriptions Noindexing of some pages Keyword Research & Mapping Doing keyword research first before proceeding to draft a content for my client is what I always do. I often use Google Ads Keyword Planner and AHRefs to map my keywords and analyze keyword ideas. Please see Keyword Template I use Data from Google Search Console This is one of my clients that is in Law Firm Niche in Colorado location. Below is the comparison of clicks and impressions before and after I handled their Website and GMB. Data from Google Search Console Another comparison of clicks and impressions for one of my clients in the law firm niche, based in Minnesota. The data reflects the changes observed over a period of 4 months after I took over the management of their Website and Google My Business (GMB) profile. Ranking Organic Keywords in Search Results We've been focusing on creating location-specific pages to target the keywords the client wants to rank for in different areas. I'm happy to report that this strategy is already proving effective, as we're seeing these pages rank well in search results. Check out the sample of my 6 month SEO plan for my Client I Provide SEO Plans Tailored To Your Website’s Needs Having a well-thought SEO Plan for your website helps provide hierarchy of task prioritization, layout how deliverables fit into the overall strategy and offer the team a broad understanding of which area to focus on. Click here to view the document Tools that I use One tool isn’t enough! Semrush Screaming Frog BrightLocal Google Analytics Google Search Console Rank Math Schema.org Google My Business Ahrefs