M
MARK BALLESTEROS
B
Facebook Ads Specialist
Entry-level Facebook Ads Specialist with hands-on experience in setting up and managing small ad
campaigns for personal projects and freelance clients. Proficient in audience segmentation, A/B
testing, and performance analysis using Facebook Ads Manager. Successfully increased
engagement and conversions through targeted ad strategies, and keen on applying data-driven
insights to optimize future campaigns. Eager to grow and contribute to larger-scale projects while
continuing to enhance skills in digital advertising.
SKILLS
CONTACT
Facebook and Instagram Ads
PHONE-
Retargeting Campaign
EMAIL-WEBSITE
https://ballesterosmark.my.canva.site/
Scaling Campaigns
Pixel Set-Up
Lookalike Audience/Custom
Audience Creation
E-commerce Assistance
Dropshipping
EDUCATION
Social Media Optimization
Colegio de San Juan de Letran - Calamba
Social Media Marketing
Bachelor of Science in
Information Technology-
Ad Facebook Library
Creative Ads
Admin Tasks
WORK EXPERIENCE
CASA B (AIRBNB BUSINESS)
Facebook Media Buyer
Facebook marketing campaigns that
promotes the business.
Manage the Facebook marketing budget
efficiently, allocating spending on various
platforms to maximize ROI.
Capture and create client-specific content,
including graphics, photos, and videos.
Basic Graphic Design
Basic Video Editing
WORK EXPERIENCE
Analyze market trends and competitors
strategies to identify opportunities for
growth.
Generate engaging and innovative content
ideas for social media.
Maintain a social media calendar and
schedule regular posts to ensure consistent
engagement.
WORK EXPERIENCE
AT PUBLISHING INC.
Executive Assistant / Amazon KDP /
Podcast
ESTUDYO (PHOTOGRAPHY
BUSINESS)
Facebook Media Buyer
Organize operational tasks and streamline
Set up and manage Facebook Ads account
Manage podcast clients and handle slack
from scratch.
onboarding for new clients.
Conduct A/B testing, audience targeting, and
Proactively reach out to potential podcast
clients for growth opportunities.
Provide podcast guest opportunities by
curating a list of relevant shows.
collection via group postings.
campaign scaling.
Analyze market trends and competitors
strategies to identify opportunities for
growth.
Develop slide presentations for training
Generate engaging and innovative content
modules and enhance learning experiences.
ideas for social media.
Promote books by posting in Facebook
Maintain a social media calendar and
groups, distribute free copies, and follow up
schedule regular posts to ensure consistent
for reviews.
engagement.
Schedule Facebook group posts for podcasts
Engage with followers and respond to
and track progress and reviews.
Utilize Pubby to leave reviews and enhance
engagement.
Handle administrative tasks, including website
orders and formatting services.
Manage uploads of eBooks, paperbacks, and
audiobooks on KDP and Audible.
Build connections and engage on LinkedIn
for networking.
Monitor broadcast emails via Convertkit for
effective communication.
comments and messages to foster a strong
online community.
Stay updated with the latest social media
trends and best practices.
Plan and create Facebook ad campaigns
targeting specific audiences.