Professional
Summary
I’m a creative, goal driven person with extensive experience selling and marketing in
the biotech space. I fell in love with biotech when I helped found Proteome Software in
2005. Since then I’ve helped grow 5 biotech companies directly, and consulted with
many more. I love the promise of personalized medicine, and I am a part of bringing
that revolution to the mass market. With a unique blend of business and technical
skills I use my expertise to grow companies.
Skills
Sales/Marketing:
Marketing Strategy, Sales Strategy, Direct Sales, Sales/Marketing planning and
Implementation, Sales Management, Business Planning, Digital Marketing, Content
Marketing, Product Launch, Strategic Partnerships, Competitive Analysis, Product
Development
BioTech/Science:
Genomics, DNA-sequencing, High Throughput Sequencing, Proteomics, Molecular
Diagnostics, Molecular Diagnostics
Data Science:
Bioinformatics, R, Python, Stats, Analytics, Algorithms
Experience
(To conserve space this
is a list of the most
relevant experience. My
LinkedIn profile has a
comprehensive list.
http://www.linkedin.com
/in/markpitman)
BIOCOGITO– Portland, OR
2008 – Present
Founder and Principal Consultant
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Working with worldwide biotech companies, mainly start-ups, on sales, sales strategy,
new product market research, new product introduction, market analysis, marketing
strategy/planning, product development, and other business focused areas.
Consulting with biotech companies focusing on sales, digital marketing, CRO, SEO, data
science and analytics projects to help sell, market, and research new products and
technologies.
A small sample of the more recognizable clients I've worked with: Genentech, Johns
Hopkins, Mayo Clinic, Sloan Kettering, UTMB, OHSU, Fred Hutch, Roche, and many
more.
Some of the start-ups I've worked with more directly are listed below with the tag
-outsourced.
PREMIER BIOSOFT-OUTSOURCED – Portland, OR
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VP Sales and Marketing
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Contracted to integrate a recent acquisition in proteomics analysis and visualization
software
Managed all aspects of integration including sales, marketing, staff training, customer
retention, etc.
Mark Pitman / RESUME
Page | 2
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Trained and managed four direct reports in India and one in the US.
Met or exceeded all targets we set for revenue and lead generation. Quota for
software sales was $240K, and my team brought in $320K.
Worked with key clients to insure products continued to exceed requirements, oversee
product implementation, and find new ways to collaborate on existing or future
products.
ENLIS GENOMICS-OUTSOURCED – Portland, OR
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VP Sales and Marketing
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Contracted with the founder of Enlis to acquire more customers and grow revenue.
Managed all aspects of sales, marketing, and customer success.
Target I set based on market research was $300K year 1.
After 10 months of several different strategies it became clear that, although Enlis had
a great variant analysis product, Qiagen was winning the competitive battle for
product sales. I left the company amicably to save them the expense of my salary.
OMIXON-OUTSOURCED – Portland, OR
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Sales and Marketing Director
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Education
Omixon is a genomics software provider based in Hungary. Their software maps and
validates SNPs and other variant types for HT-Seq analysis.
Contracted to develop a go to market strategy for a read mapping and analysis product
they were developing.
Acquired the initial 20 pilot clients for beta testing the software. I decided to focus on
the commercial segment vs academic for our initial push, so these clients were a mix of
different biopharma companies.
Brought the testing feedback to our board. After the initial feedback we switched our
focus to HT Seq for HLA target analysis for molecular diagnostics labs.
Acquired new partners for development of the new product – Association of Molecular
Pathologists, Stanford Clinical Genetics Lab and others.
Managed all aspects of the go-to-market product launch.
First year sales of $800K. 2nd year sales of $1.8 million.
In 2013 the board in Hungary started implementing changes that would take the
company in a direction that would leave a lot of our customers in the lurch. I decided to
to renew my contract.
BOISE STATE UNIVERSITY – Boise, ID
1998
JOHNS HOPKINS/COURSERA
2013
BA in Business Administration. Major in Marketing, Minored in
Biology.
Data Science Certificate in Genomics Analysis