Mark Louie Tobias

I help businesses grow their organic visibility through hands-on SEO execution — from technical audits and on-page optimization to content strategy and local search campaigns. With 19+ years in the field, I focus on doing the actual work, not just making recommendations.

My core services include:

• Technical SEO & Audits — Site health checks, crawl error resolution, and Core Web Vitals optimization using Screaming Frog, Google Search Console, and manual audits.

• Keyword Research & Content Strategy — Search intent mapping, topic clustering, and content planning aligned to commercial, informational, and local keywords.

• On-Page Optimization — Header hierarchy, meta tags, internal linking, and schema markup implementation (LocalBusiness, Article, FAQ, BreadcrumbList).

• Local SEO & Google Business Profile — GBP optimization, citation management, NAP consistency, review strategy, and geo-targeted campaigns.

• Content Marketing & Optimization — SEO-first blog posts, landing pages, FAQ sections, and location-specific pages built to rank and convert.

• GEO & AI Search Optimization — Structuring content and markup for visibility in AI-driven search results, including Google AI Overviews and answer engines.

• Programmatic SEO — Scalable, template-driven landing page strategies for city-specific and zip code-level targeting.

• Link Building — Backlink auditing, citation building, and content-based link acquisition through platforms like Reddit, Quora, and niche communities. For large-scale outreach, I coordinate with specialized vendors.

I work with SEMrush, Ahrefs, Screaming Frog, Google Analytics (GA4), Google Search Console, and Google Tag Manager daily — and I actively integrate AI tools into my workflow for efficiency and content quality.

Results I've delivered:

• Grew a bond company's keyword rankings from 700+ to 1,700+ in 13 months

• Managed a 2.5-year SEO campaign for a consumer research firm through a full site redesign

• Currently running a local SEO campaign spanning 73+ cities in the glass and glazing industry

I work with clients across the US, UK, and Australia — from local service businesses to media companies and creative agencies. If you need someone who can both plan and execute, let's talk.