Mark Jacobson

Accomplished marketing executive with 20+ years of experience driving growth for two-sided marketplaces and digital healthcare platforms. Demonstrated ability to scale businesses from early-stage to 9-figure revenue through

integrated marketing strategy and execution. Proven capability in building high-performing teams, leveraging AI to optimize marketing campaigns and assets, and designing MarTech solutions to scale acquisition, engagement, retention, and lifetime value. Expertise in healthcare, technology, and e-commerce verticals.

AREAS OF EXPERTISE

• Marketing Strategy: Scaling digital platforms through integrated brand, growth, and lifecycle marketing | Optimizing Lifetime Value (LTV) and Customer Acquisition Cost (CAC) | Optimizing two-sided marketplaces | Marketing in regulated industries

• Technical Skills: Designing MarTech & AdTech architectures | AI/ML-driven segmentation, campaigns, and asset optimization | Marketing analytics, attribution, mix modeling, and budget management | Utilizing predictive models to accelerate growth; improve conversion, engagement, and retention; and lower CAC

• Executive Leadership: Building, managing, and coaching remote teams | Leading cross-functional marketing organizations | Strategic planning, partnerships, and acquisitions | Marketing P&L management