Mark Pearcy, Portsmouth based,-,-Profile:
A proactive, dynamic and results driven professional with an outstanding track record of success in both digital marketing strategy & delivery, effectively combining strong commercial awareness with exceptional technical capabilities. Motivated most by R.O.I for the client plus ensuring their understanding of both the approach & results. Specialises in the lifecycle management of projects from creative concept through to completion. Possesses exceptional communication skills used to great effect, in influencing critical decisions and formulating strategic relationships at all levels.
Objective:
To land the best, challenging and most suitable role at senior mgmt/directorship level. A position that makes the best use of existing qualifications, experience and skills, whilst enabling further personal and professional development.
Education & Awards:
Formal: BSc (Hons 2:1) Software Engineering, 3 x A Level, 10 x GCSE.
Industry: CIM E-Marketing 2007, Google All Stars Winner 2013.
Present Career Summary
Current:
Director of Demand Generation
(Lead Generation / Prospecting)
Past Career Summary
17 years B2C & B2B search marketing
8 year client side (B2C) & 3 years (B2B)
9 year agency (B2C/B2B)
8 year department management
3 year (recent) business development
Skill Set Summary
Marketing
Specialist (Digital): Comprehensive strategy creation/management & implementation, plus project management. Commercial thought and judgement, ensuring lead or sale attribution occurs for every lead source, for every website outcome, both on and offline. K.P.I reporting at every stage of sales funnel, R.O.I & Lead Gen driven, motivated by providing superb “bang per buck” asap and demonstrating the true cost of marketing, Customer Success & Retention
All Rounder: Traditional Marketing
Consultation/Training/Project & Team Mgmt/Facilitation
Specialist: Professionally trained to deliver understanding & implementation on complex subjects (former qualified driving instructor). Highly motivated in this area, especially in multi channel lead attribution. Assertive & determined, collaborating with internal stakeholders up to board level & external agencies. (JIRA/Confluence/MIRO). Customer training using LMS platforms. Team management using Monday.com, development & appraisals
Sales & Business Development:
All Rounder: Capable of identifying prospects, proactively generating leads via phone, livechat & email, data-mining, pitching at boardroom level, presenting at seminars, winning sizeable new business and growing department revenue (evidence available).
Creative/Technical/”The Doing”:
Specialist: Google Adwords PPC (search, display & video), Paid Social (LinkedIn & Facebook/Clearbit), Integrated Direct Mail, Remarketing, Email Marketing, Google Partner status achieved, + studying Facebook Blueprint courses, Video production (live action/animation) via Adobe Creative Suite plus subsequent promotion. Sky Adsmart/C4/ITV/BT Sport/Sky Sports TV Airtime Buying, Acquisition & Retention based Email Marketing & CRM integration. Marketing automation (Hatchbuck, Hubspot). Wordpress site design & hosting. Website Optimisation for SEO & Conversion rates. Conversational Marketing (Drift)
All Rounder: Affiliate Marketing, Organic SEO
Present & Past Career, Achievements & Responsibilities
May 2022 – Present Day / Director of Demand Generation @ Sopro.Io / Prospect Global Ltd (reporting to CEO)
Key Achievements:
Tripled monthly departmental lead count by Q4 2022 (100 > 300)
Developed and completed integrated Direct Mail / Social / Prospecting Strategy by Q1 2023
Demonstrated & quantified to the business multi channel attribution & touchpoints
Responsibilities:
Increase both brand awareness & SQL #s, in the UK, US & EU
Implement a multi channel strategy for Sopro’s core prospecting engine
Find, build, test and grow new acquisition channels
Feb 2018 – May 2022 / Head of Marketing (CLIENT SIDE) @ 4Com PLC (reporting to MD & Chairman)
Key Achievements:
Promoted to Head of Marketing 6 months into tenure after joining as Product Campaign Development
Implemented marketing automation in the absence of Hubspot/Click Dimensions, providing extra qualified leads
Introduced Conversational Marketing via Drift live chat, providing multiple qualified leads/month
Replaced expensive non contributing 3rd party suppliers and agencies with in house expertise / new agencies
YOY marketing attributable sales (Q1/Q2 2018: 52 sales, £0.8m > Q1/Q2 2019: 109 sales, £2.1m > Q1/Q2 2020: 329 sales, £6.6m v> Q1/Q2 2021 : 204 sales, £3.7m, other YOY stats available)
Cost per sale regularly monitored to ensure it’s acceptable level for the business
Launched Q3 2019 - present day, brand awareness campaign (TV - BT Sport, Sky One etc, ITV Sponsorships.)
Responsibilities:
Head of a department of six, task allocation & man management. Annual marketing budget ~ £3m -£4m
Marketing Strategy, Project Development, Customer Success & Retention, Lead Nurturing, ROI Reporting
Jan 2017 – Feb 2018 / Lead Forensics (CLIENT SIDE): Marketing Success Strategist (new role for Lead Forensics SAAS)
Key Achievements:
Designed a new revenue generating product for Lead Forensics to boost customer satisfaction, performance & retention.
Delivering > 50 consultative sessions every month. Product went live within 2 months.
Multiple positive customer testimonials available. Changed customers' perspective on investment with our SAAS
Reduced cost per lead and increased inquiry volumes for Lead Forensics Google Adwords
Responsibilities:
Business Development & Customer Success: prospecting & arranging customer sessions
Implementation: Delivering > 50 customer consultation sessions per month
Supporting and provide training for my 30+ customer success colleagues & other departments
Mid 2015 – Jan 2017 / The Website Video Company Ltd: Director
Key Achievements:
Branded and developed own wordpress website
Self taught in video production and sourced all necessary equipment. Portfolio available online at website.
Qualified as a CAA approved drone pilot for aerial photography.
Videos produced and promoted, live on client sites (example:https://trailertraining.uk.com/)
High performing adwords PPC account management for all clients.
Produced 360 degree property tours for Rightmove.
Responsibilities:
Improve website conversion rates and organic SEO via producing & embedding video on client websites.
Adwords account management and creation of tangible/editable & accessible e-marketing strategies.
Email Marketing & CRM integration, data mining & marketing automation.
Mid 2013 - Mid 2015 / Advantec Internet Services (AGENCY): Head of Search & Business Development (managing team of 3)
Key Achievements:
Headhunted from Vertical Leap to design/implement e-marketing strategies for 25+ B2B/B2C client portfolio with minimal account churn during first year.
Increased department revenue to > £24k / month from £6k / month in first year.
Responsibilities:
Build, grow and maintain the search marketing retainers for the department + performance/revenues for clients.
2012 – Mid 2013 (June) / Vertical Leap (AGENCY): Campaign Delivery Manager (Paid Search)
Key Achievements:
Influenced both approaches to PPC & SEO KPI - company wide, during first 11 months resulting in a major paradigm shift towards non brand/telephone driven sales & traffic– in lieu of an emphasis on solely overall traffic.
Responsible for modifying the sales templates for major pitches, based on sound marketing strategy frameworks.
Responsibilities:
Build, grow & maintain high performing & converting paid search accounts across a portfolio 18 strong.
£50k/ month PPC spend. Frequently recommended and upsold Vertical Leap services.
2010 – 2012 / M.A.D. PRODUCTIONS LTD (AGENCY): Search Marketing Manager
Key Achievements:
Successfully achieving competitive page 1 organic rankings on Google, providing qualified traffic & revenue.
Delivering a significant increase in sales revenue and ROI from paid search whilst simultaneously driving down costs.
Designing several blogs, closely integrated with the client’s existing site and Twitter/Facebook API, and providing a secure on-line tutorial video to enable clients to effectively utilise the blog’s capabilities.
Leveraging advanced features of clients’ email marketing platforms to deploy enhanced email marketing campaigns for seven clients.
Substantially improving project delivery through the implementation of Basecamp project management tool.
Responsibilities:
Playing a pivotal role in managing a team of four Search Marketing Engineers and reporting directly to the Chairman and the Board.
Providing significant technical and creative input to the formulation of a successful e-commerce marketing strategy for 12 clients.
Proactively engaging with customers in a sales capacity whilst also managing their technical requirements in the areas of post-production testing, troubleshooting and project management.
-: CRYSTAL CLEAR HOME LOANS LTD (CLIENT SIDE): Online Marketing Manager
(& again for six months in LATE 2016: CRYSTAL CLEAR HOME LOANS LTD (CLIENT SIDE): Video Production Manager)
Key Achievements:
Achieving a month-on-month increase in both quantity/ quality of leads generated in an extremely competitive sub-prime mortgage industry.
Designing 150+ compelling, high impact PPC landing pages gaining 100+ organic rankings across Google, Yahoo and MSN.
Attributing lead source ROI and identifying opportunities to drive down cost per enquiry and cost per conversion.
Periodically data-mining the CRM application resulting in the identification of regular qualified and time leads for retention.
Defining a full range of customer scenarios and formulating customised manual and automatic email marketing campaigns accordingly.
Spearheaded a particularly successful project which enabled the company to expand during the credit crunch whilst local competition downsized or disappeared completely.
Responsibilities:
Playing a key role in the management and continual improvement of 11 PPC campaigns, 3 SEO campaigns, 2 affiliate programmes and an in-house email marketing programme.
Identifying and maximising opportunities to increase online lead generation with the emphasis on improving percentage of valid enquiries.
Effectively administering the returns procedures to maximise overall ROI and identifying, setting up and managing third party lead generators.
Utilising Basecamp to project manage the development and maintenance of new websites, lead generation concepts and third party contractor.
Testimonials from clients over the last 6 months at Lead Forensics, who have experienced the product I designed from scratch for LF.
“Mark was incredibly helpful in identifying where our weak points were within marketing and giving us the motivation and insight to make important changes to the way we worked” : - Freya *****, Marketing Manager, July 2017
“Mark is a cut above in terms of online marketing consultants. He has the rare combination of a good understanding of strategy as well as a good knowledge of the technical aspects of solution implementation, something I often mind missing in this environment...”, Duncan ****, MD, Email/SMS/Online Payment Industry, July 2017
“Hi Mark, Thank you for your time this morning, I appreciate we have lots to do to get where we need our website to be but you truly have opened my eyes to what may be possible with a bit of investment and time. I look forward to receiving the video link as I need to re-watch time and time again for it to sink in, the learning curve starts here! The insight you gave me has really got me excited, as a layman I could see the benefit immediately, now I need to get on the journey of the curve to try and convert that energy into hard cash £!! Thank you again for your time and i'm looking forward to catching up with you again at the end'ish of August to see what we've accomplished . . . “, Stuart **** Business Owner, July 2017
"I recently engaged Lead Forensics and Mark Pearcy to conduct a review of our digital marketing strategy. I found Mark to be extremely knowledgeable, personable and professional. Hopefully we are now working toward building a more educated strategy thanks to his valuable input and guidance. I would strongly recommend Mark to others." – May 2017, David ******, Managing Director
"Mark, Many thanks for your patient demonstration of digital marketing ideas to drive business our way, I’ve jotted down most of them but will review the video to check I’ve not missed anything, good stuff, very much appreciated." – July 2017, Chris ****, Business Development
“I would highly recommend the audit session with Mark, as head of marketing this was a great way for me to understand how our internal strategy could work not only in tandem with Lead Forensics, but as a whole. Mark was extremely in-depth and provided some fantastic analysis on our current marketing strategy, not only this, but he provided some excellent recommendations which will benefit our marketing process going forward. Having a visual centre point for all activity and action points is a great platform for internal teams to understand the road map of the marketing strategy, pick up any action points and generally stay in the loop. My director also joined the call and was very pleased with the insights we were given and the detailed understanding of key areas for improvement. I would strongly suggest anyone using Lead Forensics to take part in the session, not only to understand how the platform can be maximised to its full potential but also to address any areas for growth and improvement within your marketing strategy as a whole” – May 2017, Daisy *****, Digital Marketing and Social Media Executive
“Hi Mark, just a thank you for today, I’ve taken all on board and found the meeting very informative, its gave me drive and some aspect of where i’m going in driving traffic to my site your hints and tips opened up my mind on how to market my business online in a different way” – May 2017, Ian ****, Operations Director
"Mark thanks for this.It was a whirlwind session, with a couple of powerful ideas completely new to me.One of the things you did well was to understand clearly what I wanted to achieve. One of the things you could do differently is agree how long the session will be and what you hope to demonstrate in that time"
Kind regards.
G***, MD
"Hi Mark
Just wanted to say thanks for a really useful working session. I'm clear on where the focus and priority needs to be to maximise the return on my time invested.You pitched the session perfectly, balancing the need to demonstrate what should be done with how it should be done and signposting to specific tools and suggesting specific resources and talent to deliver successful. Spot on!"
Best regards,
C****, MD
"Thanks Mark
"Hi Mark, Thanks for running through what I can only describe as relevant, comprehensive and highly practical lead generation insights session that will help me to increase our visitor to conversion volumes. With a very natural delivery of information that was tailored specifically to my requirements"
