Mark Anthony Cuevas

Mark Anthony Co Cuevas Unit 19-J, 19th Floor, The Exchange Regency Hotel Residences Condominium, Exchange Road, Ortigas Center Pasig City, Philippines Mobile: - Landline:- Email:-/- Professional Experience HOTWAV Philippines Inc. Marketing & Corporate Partnerships Director / Training Head Ø Develop the newly established company’s brand presence and image in the PH retail market ØNegotiate with Distributors and dealers on sustainable business opportunities and marketing support ØCoordinate with Third party service providers (man power, events agency, suppliers) ØDevelop internal workflow policies and process / Generate KPI systems for work efficiency evaluation ØGenerate competitor analysis report & market research data ØDevelop product training modules for sales & marketing team / Develop modules & analyze TNA results ØDevelop marketing materials for ATL / BTL campaigns to be used in retail operations Vivo Mobile Technologies Phils. Inc. Training Manager, Product Manager & Corporate Partnerships Head Ø Pioneered the first 30 batches of retail promoters training in the Philippines. ØLocalized, standardized and simplified training modules for the Philippine promoters, team leaders, sales team and dealers regarding company overview, products and sales methodologies ØDeveloped the Training Team for the Philippines ØDeveloped training materials to be used in social media platforms for product and sales training and brand awareness ØDeveloped work flow process in various company projects ØConducts product launches and media orientation for the latest products of vivo ØSales Lead for Telco Operators and corporate partnerships Huawei Technologies Philippines Inc. Retail Development Manager (Head of Retail) Ø Pioneered the growth of retail business for Huawei in the Philippines. (retail expansion and sell-out.) Ø Developed ,Established and standardized the Hiring process, systematic workflow & job roles of the Merchandising , Sales Promoters, City Managers and Training teams. Managing over 450 employees nationwide. Ø increased beyond target the manpower / field force for retail expansion. Ø Increased sellout performance, reach and depth of mobile products in 2014 by more than 300% Ø Pioneered and standardized the iRETAIL system for retail field force by partnering with TPA and Network providers to ensure retail management and compliance .Target implementation achieved as of Q2 -2015. Ø Pioneered and standardized the implementation of the Retail Academy Mobile Application for Huawei Field force in Q3 of-% implementation and target achievement as of August 2015. ØAwarded as an outstanding Retail Development Manager in 2014. and Device team awards for top revenue achievement performance for South East Asia. Professional Experience Intel Philippines Inc. Retail Training Manager Ø Provided product training multinational IT manufacturing partners. (Front liners and sales managers) Ø Conducted in-store product trainings for various master dealers and retail partners and distributors nationwide Ø Achieved more than 120% training targets. Dell Global BV Philippines Inc. Retail Development Manager Ø Managed top accounts / retail partners for Dell Philippines Ø Ensures sell thru targets are achieved on a quarterly basis. Ø Developed and standardized Dell Sales Promoters workflow and data collection system Ø Initiated the Dealer Portal System - sales management web based system Ø Enhanced the retail / dealer product training events in various key cities nationwide Ø Develop the KPI system for the sales promoter and area coordinators DMPI Sun Cellular Brand Activations Ø Develop and managed brand activation events / projects nationwide. Ø Coordinates with third party agencies and developing detailed execution plans in ensuring projects are well executed. Ø Develop below the line (BTL) projects to increase brand awareness and subscription. Ø Conducts trade checks in various malls nationwide for competitive reports. Reedley International School Social Science Teacher Ø Social Studies Teacher for foreign and local Middle and High school Students. Ø Teaching execution are all conducted in English language for common preference of Local and Foreign Students. Ø Developed innovative ways of teaching methodologies to ensure lessons and modules are fully understood by students. Trainings Attended ØVideo Editing Course - Filipino Virtual Assistants Online Training - Manila, May-June 2020 (GOLD CERTIFICATE Accomplishment) ØMarketing Research and Quality Control for Mobile Phones - vivo Shenzhen and Dong Guan, China – May 2016 ØRetail Management - Shenzhen, China - March 2015 Ø Retail and Marketing Global Conference - Kuala Lumpur , Malaysia, April, 2015 Ø Social Media Ethics - Net Booster Asia, Manila Philippines 2012 ØCustomer Service & Managing Customer Complaints – Shangri la Manila 2011 Ø From Advertisement to Advocacy – Mansmith & Fielders, Shangri la Hotel 2010 Educational Attainment Ø Ateneo Graduate School of Business • Masters in Business Administration (MBA Standard Program) • on Academic Leave – Strategic Management Paper Ø Loyola School of Theology • Masters in Theology (Seminary Program) • 1999 – 2001 Ø Our Lady of the Angels Franciscan Seminary • Bachelor of Arts Major in Philosophy • Graduated with honors (Cum Laude) and Best Thesis Award • 1995 - 1999 Personal Profile ØDate of Birth: Sept. 11, 1978 Ø Place of Birth: Manila, Philippines Ø Religion: Catholic Tax Identification Number:- Ø Gender: Male Social Security Number:- Ø Height: 5’8” Philhealth Number:- Ø Weight: 145 lbs Driver’s License Number: N- Ø Status: Married Ø Hobbies: Playing musical instruments, piano, guitar, violin, flute, musical compositions, photography and video editing , game reviews for both console and mobile applications Portfolio Portfolio Portfolio