Marjelyn Ebio

PRODUCT RESEARCH Essential things you need to know in finding a winning product - a gem that brings high value to your Amazon business. TARGET CUSTOMER It's necessary to determine your target audience before knowing what products to offer. Your products should either fulfill the desire of your target audience, relieve pain, or provide solutions to their existing problems. PRODUCT IDEAS STRATEGIES Strategize either by using an automated or manual process. You can gather product ideas by creating a customer journey map of your target market, checking retail brands, suppliers, or Amazon competitors on what they currently offer, or using automated tools such as Helium10's Blackbox Products or Niche. EVALUATE THE COMPETITION What can be improved to provide solutions? Go through competitors' ratings, reviews, and negative feedback to check. Assess the competition as well. Check if you can compete with competitors' lowest prices and whether it's brand-dominated or your competitors manufacture their products. Lastly, check if it's within the budget. ANALYZE MARKET DEMAND Is it a trend or a fad? A stable or a growing market? Analyze the market demand by checking existing data. Keyword's search volume should at least be 2,000. Minimum monthly sales should be 300 units while monthly revenue is $7,000. How's the competition? Check the reviews of relevant products. You're good to go if it averages from 500 reviews and below. Lastly, compute the profit margin. Is it 30% and up? Canvass at least 3 suppliers to get the raw product cost. ADDITIONAL CRITERIA It's best to start with a lightweight, single-item product with no bundles, sets, and variations and a product that's nonelectronic and nonbreakable. Make sure it has no legal issue by checking USPTO for patents and trademarks. The product should not be under Amazon's hazmat and gated categories. It should also be eligible for Amazon's advertising. Ditch the stress and overwhelm in your business. Time to seek out strategic help to get you moving forward. MARJELYN EBIO|2021 Email me at-