Marisse Galera-Brotoisworo, RPm
Pasig, Philippines | - |-| Skype: cluelessmarisse
PERSONAL
STATEMENT
I am a writer, digital marketer, and storyteller. I help brands connect to their audience through
data-driven storytelling and clear brand messaging. I have experience in working with an
international audience for businesses, non-profits, and civil service organizations.
EDUCATION
Ateneo de Manila University
AB Psychology (2016)
AB Development Studies (2018)
Ateneo College Scholarship (100% tuition and fees with book and transportation allowance)
SKILLS &
INTERESTS
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Direct Response Copywriting
Web Copy & Development
Search Engine Optimization
Content Strategy
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Funnel Strategy
Project Management
Conversion-Focused Social Media
Graphic design (Photoshop, Canva)
LANGUAGES
ENGLISH - Native/Bilingual Proficiency
BIKOL - Limited Working Proficiency
FILIPINO - Native/Bilingual Proficiency
BAHASA INDONESIA - Limited Working Proficiency
WORK-RELATED
EXPERIENCE
Amianan Digital Marketing Services
Founder and Digital Marketing Manager | Self-employed | October 2020 - present
● Amianan, meaning north in the Ilocano language, is focused on forward-facing digital
marketing solutions that seek to transcend borders. As its digital marketing manager,
I have worked with various local and international projects on web copy and
development, Search Engine Optimization, non-fiction storytelling, funnel strategy,
and others.
Muni-Muni.shop
Founder | Self-employed | June 2021 - present
● Muni-Muni.shop is an e-commerce brand that is starting in the general space and may
venture into the future in health and wellness. As a very young brand, we are focused on
marketing ourselves in Lazada, and may venture soon into Shopee. We’ll also be
expanding to Shopify and develop our own stores there, while running our own ads.
The skills needed to run this store includes Shopify store development, creating
product graphics, writing product descriptions, facebook ads, copywriting, and
others.
Ibiyaya
Copywriter | Part-time | September 2021 - present
● Ibiyaya is a premium pet product company with presence in over 30 countries through
e-commerce and brick and mortar stores. As a Copywriter, I do web copy, search
engine optimization, content marketing, social media, Facebook and Instagram ads,
product descriptions, and other digital marketing needs.
Open Market Network
Digital Marketing Strategist | Part-time | September 2020 - May 2021
● As the Digital Marketing Strategist of Open Market Network, I lead the team’s direction
in digital marketing through introducing various tools for digital marketing, such as
customer avatars, buyer’s journey, among others. For this position, I do business
analysis, social media management, website copy, sales letters, advertorials, and
other related tasks. I also do business planning and project management.
RPFTB Pty Ltd
Copywriter and Voiceover Artist | Part-time | April - Nov 2020
● As a Copywriter for RPFTB Pty Ltd, I research, create, and strategize content and SEO
articles for the blog of Python Profits, their website for learning Data Science and
Python. In this role, apart from writing articles, I also create blueprints and plans for the
direction of Python Profits's content. Likewise, I do general copywriting for Sales and
Marketing, such as opt-in pages and e-mail marketing. Apart from this, I am their voice
over artist for e-learning products and services, which entails editing the script and
fixing the content of the learning program for a more effective learning experience
for our clients.
Devcon Community of Technology Experts (DCTx)
PR and Media Specialist | Volunteer | March 2020 - June 2020
● DCTx is a volunteer group that seeks to provide aid to the Philippine government in
the COVID-19 crisis through developing mobile applications such as RapidPass, COVID
Tracer, ReliefAgad, and FLAG. Our projects are in partnership with international
organizations such as USAID and various government institutions such as the
Inter-Agency Task Force for COVID-19, Department of Science and Technology,
Department of Social Welfare and Development, Philippine National Police, Armed
Forces of the Philippines, and Department of Interior and Local Government, among
others. I was a PR and Media Specialist for DCTx under its Marketing Department. In
this role, I have written media releases, letters to VIPs, and decks for presentation,
among others.
Social Watch Philippines
Media and Communications Staff (May 2019 - December 2019)
● SWP is a citizen’s watchdog dedicated to poverty eradication and gender equity. As the
Media and Communications Staff for the “Raising unitary tobacco tax, ensuring its
effective utilization through citizen’s budget monitoring for UHC, and promoting
smoke-free areas” Campaign, my specific responsibilities include proposing and
executing communications media plans, drafting and sending out well-timed and
approved press releases, media alerts, and key messages for mainstream tri- and
social media, systematizing SWP media work, lobbying in legislative and
government offices, assisting in organizing relevant events, managing social media
accounts, and other related tasks.
The Center for Possibilities Foundation, Inc.
Communications and Programs Associate | Full-time | July 2017 – December 2018
● As the Communications and Programs Associate, I review and write materials for
public dissemination and for the legal needs of the organization. For this role, I have
helped create the organization brochure, press releases, formal letters and invitations,
and the like. I attend to the projects of the organization through organizing
information, making posters and other communication materials, and attending to
some of the logistical needs of the events. My work also includes preparing legal
paperwork for the legal needs of the foundation, as well as doing the Social Impact
Assessment and Monitoring and Evaluation of the Sagada Center for Possibilities SPED Center.
CO-CURRICULAR The PCS Gazette
ACTIVITIES
Editor-in-Chief -), Features and Literary Editor -)
● As the Editor-in-Chief of the school paper, I edited all the articles from all the sections of
the paper, trained the writers and editors, and represented the school in inter-school
writing competitions and press conferences.
INTERNATIONAL
FELLOWSHIPS
LOCAL
AFFILIATIONS
Wedu Global
Rising Star | September 2017 – Present
Wedu Global is an organization under the Clinton Global Initiative. Wedu seeks to empower
women to help them lead social change in their community.
Miguel Campaner Mentorship
Mentee | May 2021 - October 2021
● The Miguel Campaner mentorship teaches its students such as myself how to write
high-converting copy in different niches. They do this through making us 1) study
winning ads, 2) digest various lessons and approaches that they have learned from
programs locally and abroad and 3) write everyday and give us feedback on our
writing. It’s a highly demanding, hands-on program that really teaches the nitty-gritty
about writing copy and funnel-building.
Digital Marketing Dojo
Inner Circle Member | December 2019 – Present
● As an Inner Circle Member of the Copywriting Dojo, I am learning how to write great
copy that can be used in Sales, Marketing, and Content Creation. This program was
established by Raf Marabut, a Copywriting coach who has years of Copywriting
expertise. In this program, I learned different types of Copywriting, including Direct
Response Copywriting and Persuasive Copywriting.
Inbox Society
Member | May 2020 - Present
● As a member of Inbox Society, I am learning how to do Email Marketing from the best
mentor in the Philippines, Digital Solopreneur Allan Ngo, who has years of experience in
Email Marketing and learning from the best worldwide. In this program, I am learning
storytelling, lead generation and conversion, funnel building, and good working
habits, among others.
SEMINARS
ATTENDED
Participant, Persuasive Copywriting Fundamentals Workshop by Copywriting Dojo (Feb 2020)
Philippine Delegate, Malaysia International Youth Exchange 2016 (May 2016)
Participant, Winner; I am a Changemaker Camp by the British Council (October 2013)
Volunteer, Partnerships against Poverty Summit (October 2013)
CERTIFICATIONS
Registered Psychometrician
Philippine Regulatory Commission (November 2017)
Certified Content Marketing Specialist
DigitalMarketer (April 2020)
Certified Direct-Response Copywriting Specialist
DigitalMarketer (March 2020)
Certified Social Media Specialist
DigitalMarketer (March 2020)
LINKS
Marisse Galera-Brotoisworo (LinkedIn)
Marisse Galera-Brotoisworo (Facebook)
Maria Teresa Galera (Academia)
Personal Website
