Marissa Barbero
Block 66 Lot 1 Fiesta Communities, Barangay Sabanilla, Mexico, Pampanga
Mobile: (-
E-mail:-
TECHNICAL SKILLS & QUALIFICATIONS
Email Marketing:
Platforms: Constant Contact, Mailjet, VutureVx, ExactTarget, eNewsletter Pro System, MailChimp, Green Arrow, Moosend and Deliverability Agent
Campaign statistics: Google Analytics, JDSupra, Peoplelinx and Lexology
Campaign management
- Spam
- Deliverability
- Hardbounces
- Automation
- Blacklisted/Whitelisted
- Warm-up IPs
Mailing list management or segmentation
- Client profiling: Opt-in clients versus Potential clients
- Suppression list: Competitors and Unsubscribed clients
- Marketing strategy
AB Testing platform: Litmus
Website Management
Livelink, Sitecore and Wordpress
Agito Web Translation System
Experience in SharePoint System
UX/IA, Website review
Softwares
Adobe Photoshop
Dreamweaver
Adobe Flash
Adobe Lightroom
Request tracking system
Replicon
Request Tracker system
EMPLOYMENT HISTORY
Demand Science Team Inc, Philippines – Pure Incubation
18/F Makati Sky Plaza
Oledan Square, 6788 Ayala Avenue
Makati Philippines
Email Marketing Associate (November 2017 – present)
Lead generation with a target revenue based from Client’s requirements.
Take charge of email development, marketing strategy and development.
Produce daily e-newsletters for more than 10 different brands and 50 newsletter topics.
Create efficient marketing segments to maximize the return on investment for each mailing.
Manage content to maximize email deliverability and to comply with all Anti-Spam laws.
Set up, test, and deploy email-marketing messages for lead nurturing.
Perform quality assurance testing on new and existing emails and landing pages.
Adhoc task: Created Email Marketing Process Guideline.
White & Case LLP
8th Floor Tower 2, The Enterprise Center,
6766 Ayala Ave. corner Paseo de Roxas,
Makati City, Philippines
Email Marketing Specialist (October 2015 – October 2017)
Coordinating with Lawyer’s Secretary or Business Development Manager for the campaign requirements through Email, Phone or chat.
Setting-up campaigns from end to end process (Creation, Sending test mails, QA, Approval and sending campaigns)
Generating metrics report and Invitation report
Assists with event management such as creation of registration forms
May be asked to provide back-up for Data Stewards, Project Coordinator or and work on ad-hoc projects as needed
Perform any additional responsibilities as deemed necessary for the function
Adhoc task: Created the Email Marketing Guidelines and scoring
Freelance Jobs - Freelance – Email Marketing Specialist:
Topshelf Concepts (September 2016 – April 2017)
Excel Best Industrial Limited (October 2016 – December 2017)
Sleep Deep Doctor (March 2015 – December 2015)
Audio Imports Pty Ltd (June 2015 – December 2015)
Designed Mailchimp Themed newsletter templates for email campaigns and invitations.
Designing web banners
Sending campaigns and invitations for their clients using Mailchimp.
Assisted the Business Development Coordinator to create a content for the newsletter.
Generated metric reports for the client’s performance.
Maintaining the database for specific segments (Uploading and and updating Client’s profile)
Setting-up MailChimp Automation
SGS Gulf Ltd. (ROHQ)
20th floor CitiBank Tower, 8741 Paseo de Roxas, Makati City
Web Producer (September 2014 – September 2015)
Website Content Manager. Created, Updated and Published contents requested by global clients/local affiliates using Sitecore Content Management System (CMS).
Handled website review; checked links, content format, images, online brochures, certificates and Training and Seminars page.
Roled as Project coordinator with Web Content Translation tasks for implementing the changes based from the language used in a website.
Published internal documents in Sharepoint environment.
Designed PPC Newsletter campaign using HTML and Dreamweaver
Global Support Analyst (June 2014 – September 2014)
Functional and technical expert for BluePhire System
Created, verified and set up test methods based on Pharmacopeia and client specifications
Managed request tickets from clients per site.
E-mail Marketing Publisher (February 2007 – May 2014)
Performed day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content- driven campaigns.
Troubleshoot moderate to complex technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
Generated and implemented test strategist including A/B multi-variant testing to drive quality traffic and revenue-building activities and ensure maximum profitability.
Defined the reporting approach and suggested reporting model based on efficiency, usability and functionality
Coordinated with Business Development Managers according to the request requirements
Designed 2D Banners and static banners
Quality Audited campaigns and invitation for sending it to mailing list.
Website Content Manager. Published, reviewed, tested and updated contents requested by global clients/affiliates using Livelink (CMS).
Handled requests from global and local clients in a timely manner.
Provides guidance to local representatives on processing webpages Content Management System (CMS).
Quality checker by proofreading grammar and contents to publish on the website.
Adhoc task: Created the Email Marketing Checklist for tracking errors
Seminars Attended
Speak Up Even If You Have An Accent
March 2017 – White & Case LLP Office
Email Decorum
July 2016 – White & Case LLP Office
Effective Project Management
July 2013 - SGS Gulf Ltd
Effective Project Management and People Handling Skills
September 2013 - SGS Gulf Ltd
BluePhire Training Workshop in GMP/cGMP Training
July 2014 – SGS Gulf Ltd
BluePhire Training Workshop in Memo Automatic Entry into Audit Trails
Educational Background
College
FEU- East Asia College -), Bachelor of Science in Information Technology
5/F Engineering Building, FEU Campus, Nicanor Reyes Sr. St., Sampaloc Manila
Lyceum Northern Luzon (June – October 2001), Bachelor of Science in Computer Science
Urdaneta City, Pangasinan
High School
DRECMNHSl -), Gen. Luna St., Villasis, Pangasinan
Elementary
Villasis I Central School -), Villasis, Pangasinan
Character References:
Jiyu Lucia Ong
CareVision
Marketing and Design Executive- /-
Gerald Rodillo
SGS Gulf Ltd.
Web Content Publisher I-
Jillian Tracy Cruz
Senior Website Coordinator
DSM Manila LLC-
