Mario Piro

Mario PIRO Customer Success and Programmatic Advertising specialist-Tel. - WA - Meet Mario Experienced manager of SaaS-based B2B marketing programs for branding and performance objectives, developing strong relationships with clients and partners across both Europe and South East Asia. Competencies and Impact • • • • • Managed P&L responsibilities, leading account & sales teams, introduced consulting & data-driven offering to Thai market for ad-tech and advertising agency ($1M/Y spend under management) Opened new office and established new entrant European mobile advertising network as key player in local SEA markets by introducing innovative technologies ($350K/Y spend under management) Negotiated adoption of European mobile DSP by regional agencies and ATDs as preferred mobile DSP expanding its reach to Indonesia, Malaysia and Philippines ($650K/Y spend under management) Passionate about AI, Machine Learning, Python, Javascript, HTML, CSS, Salesforce, CRM. Fluent English, French, Spanish and Italian Speaker. Tech Sales and Management in South East Asia Phnom Penh, Cambodia Chief Digital Officer MangoTango Asia 08/2018 – 08/2020 - Responsible for digital strategy & operations, developing media plans across TV, social, video, outdoor - Develop sales & marketing strategy and pipeline management process ($150K per quarter) - Develop and deliver digital training on Facebook, Google and Marketo for new local employees Bangkok, Thailand Country Manager CtrlShift 05/2016 – 05/2017 - Responsible for the country revenues, developed plans and strategies to achieve sales goals ($200K/Q) - Initiated and developed executive level relationships with global and local agencies and customers - Lead a team of 5 business development and client success staff, upselling and generating new sales Singapore Sales Director, SEA AdMobSphere 04/2015 – 02/2016 - Established Singapore office, developed market-entry sales strategy for mobile network and affiliates - Driven business development and revenue growth under management for new clients ($90k/Q) - Represented the company at industry events and travelled to local SEA and global agencies offices Director of Sales, SEA Sizmek (StrikeAd) 03/2014 – 03/2015 - Led business development of first mobile DSP through contacts within agencies and direct advertisers - Drove revenue growth sourcing new clients (+15%) and share of wallet with existing clients (+10%) - Helped shape product design and road map through analysis of sales performance data Account Director, SEA Brandscreen 08/2013 – 03/2014 - On boarded new agency, trading desk, Ad network, direct advertiser clients ($400K/Q managed) - Built and managed client relationships with regional digital leadership in Singapore and other SEA cities - Followed up on leads and related business development opportunities (3 new clients - $50K managed) Account Management and Support in the UK London, UK Sales Engineer/Account Manager WPP (24/7 Real Media) 07/10 – 08/13 - Managed and developed client relationships with WPP agencies, providing insights and directions in the development of online marketing strategies and presenting results to C-level meetings - Developed product requirements with partners and internal stakeholders, based on feature requests. Lead external communication with user community and prospects on product development and new releases Senior Search Marketing Manager iProspect (Covario) 08/09 – 07/10 - Strategic management of local client relationships, developed localised strategies (+ 10% spend) - Managing international search campaigns, through translation and localization of ads, keywords expansion and landing page optimization. ROI gains up to 15% Senior Technical Account Manager Google (DoubleClick) 06/06 – 07/09 - Created and presented pre-sales demos for clients and partners in UK, Spain, France and Italy - Managed international search & display campaigns and advised on optimization techniques - Implemented bid management strategies, reduced costs and improved ROI up to 20% Previously London, UK Technical Account Manager Dell (EMC) / Silicon Graphics - Supported Italian/French customers on products implementation, cross-selling, raising revenue (15%) - Supported partners and clients on implementation of SGI solutions and up sold related products ($12K) Dublin, Ireland Support Specialist Accenture / HP (Compaq) - Supported European field consultants and partners on optimal software performance - Supported Italian, French and Spanish clients on ERP software installation Nice, France Marketing Communications Manager Texas Instruments Maintained and developed relations with: - Planned and coordinated press conferences, editorial tours and PR activities, trade publications - Managed relationships and negotiated with advertising and translation agencies, business publications Education Coursera, Udacity, MIT Opencourseware Online courses on Machine Learning, AI and Python ESG Business School, Paris, France Master courses in e-business & IT management LUISS Business School, Rome, Italy Degree in Business and Social Sciences