MARINA
DUMANYAN
SEO/ASO/LOCALIZATION
PROJECT MANAGEMENT
ABOUT
PROFESSIONAL SKILLS
Search Engine Optimization:
Onsite/Offsite
Technical Audit
Content Marketing
Quality Link-building
Data & Analytics Set-up & Audit
App Store Optimization (Apple Store &
Google Play):
In-Store optimization
Competitor research and analysis
Store assets A/B testing, research,
analysis
Localization (web and app):
In-app and in-store localization
Website localization
LANGUAGE SKILLS
Armenian (Native)
Russian (Native or Bilingual)
English (Full Professional)
Spanish (Limited Working)
CONTACT
Mobile: -
E-mail:-
SOCIAL
FB: marinadumanyan
LinkedIn: /in/marinadumanyan/
Skype: marina_dumanyan
Skilled in Digital Strategy, Search Engine Optimization (SEO), App Store Optimization
(ASO), Localization, WordPress, and XHTML. Strong entrepreneurship professional with
an MBA focused in Business Administration from Yerevan State University of Economy.
WORK EXPERIENCE
ASO & SEO HEAD
VBET | Jul 2019 - present
SEARCH ENGINE OPTIMIZATION
Optimizing landing pages and recommending changes to website
architecture, content, linking and other factors to improve SEO
positions for target keywords;
Performing ongoing keyword discovery, expansion and optimization;
Researching and implementing search engine optimization
recommendations;
Researching and analyzing competitor advertising links;
Developing and implementing link building strategy;
Working with the development team to ensure SEO best practices are
properly implemented on newly developed code;
Working with editorial and marketing teams to drive SEO in content
creation and content programming;
Collecting and analyzing data and results, identifying trends and
insights in order to achieve maximum ROI in paid search campaigns;
Tracking, reporting, and analyzing website analytics and PPC
initiatives and campaigns;
Manage campaign expenses, staying on budget, estimating monthly
costs and reconciling discrepancies.
APP STORE OPTIMIZATION (APPLE STORE AND GOOGLE PLAY)
Researching keywords, defining keyword targets and implementing
strategy to improve keyword ranks with the goal of growing organic
traffic;
Designing and optimizing the strategy for each app store with the goal
of growing user base and conversion ratio using A/B tests, localization,
creative optimizations and more;
Monitoring and reporting on apps performance stores and effects of
changes and tests on top line metrics (impressions, installs, conversion
rates);
Work cross functionally with design, product, and marketing teams as
well as managing relationships with external partners on ASO efforts;
Use data from app stores and other sources (Sensor Tower, App
Annie) to create reports as well as optimize discoverability and
conversion.
ASO/SEO/LOCALIZATION MANAGER & WEB PM
PicsArt Inc. | Mar 2015 - Jul 2019
APP STORE OPTIMIZATION (APPLE STORE AND GOOGLE PLAY)
Researching keywords, defining keyword targets and implementing
strategy to improve keyword ranks with the goal of growing organic
traffic;
Designing and optimizing the strategy for each app store with the goal
of growing user base and conversion ratio using A/B tests, localization,
creative optimizations and more;
Monitoring and reporting on apps performance stores and effects of
changes and tests on top line metrics (impressions, installs, conversion
rates);
Work cross functionally with design, product, and marketing teams as
well as managing relationships with external partners on ASO efforts;
Use data from app stores and other sources (Sensor Tower, App
Annie) to create reports as well as optimize discoverability and
conversion.
LOCALIZATION
Managing and coordinating all localization projects, providing timely
updates and elevating critical risks to cross-functional and executive
teams;
Training and onboarding new members on the team to be able to
perform localization tasks;
Assessing current workflow processes for improvement opportunities;
Coordinating proofing and editing of projects for completeness,
formatting accuracy, and linguistic quality on individual projects;
Ensure projects are completed and delivered in a timely manner with
utmost attention to quality, following all established department and
company ISO-documented quality processes.
SEARCH ENGINE OPTIMIZATION
Managing Search Engine Optimization strategy and implementation;
Performing keyword research and competitor analysis to identify new
opportunities to improve rankings;
On page & Off page Optimization;
Developing, consulting and, where applicable, implementing SEO
recommendations;
Coordinating website link building activities;
Perform SEO technical, architectural, and compliance audits and
prepare other necessary SEO reports;
Analyzing the latest changes in search engine algorithms and industry
developments.
SEO/E-MARKETING SPECIALIST
e-Works Web Design Studio | Jul 2011 - Mar 2015
Search Engine Optimization (Google, Bing)
Web Marketing/PR
Blog post writing/editing
Market Research
SEO Project management
Data entry, data/information management
SEO tools management
SEO/SEM Strategic Consulting
Back link building and promotion
Directory submission
Internal link optimization
SEO technical analysis and evaluation
Keyword research
META tag optimization
Content review
MANAGER/E-MARKETING SPECIALIST
Cubix Development LLC | Nov 2010 - Apr 2011
Internet Marketing/PR
Search Engine Optimization (Google)
Blog writing/editing
HR assistance
Project management and office assistance
Data entry, data/information management
Final analysis and statistics
SEO/E-MARKETING SPECIALIST
Santilga/Fluger | May 2010 - Sep 2010
Site/Internet Marketing
Search Engine Optimization (Google)
Blog writing/editing
Final analysis and statistics
Making oral and written translations
Project and office assistance
Data entry, data/information management
SEO/E-MARKETING SPECIALIST
NexusLab | May 2008 - Feb 2010
Site/Internet Marketing
Search Engine Optimization (Google)
Blog writing/editing
Final analysis and statistics
Making oral and written translations
Project and office assistance
Data entry, data/information management
Meeting and event scheduling
EXECUTIVE ASSISTANT/TRANSLATOR/INTERPRETER
Savings Banks Foundation for International Cooperation | Oct 2006 - Apr 2008
Making oral and written translations
Management of general office procedures
Working with computer, mainly using MS Office, Adobe Photoshop
Assistance in preparation of banking materials
OFFICE MANAGER, TRANSLATOR
Bars Real Estate Agency | Oct 2005 - Sep 2006
Making oral and written translations
Working with computer, mainly using MS Office, Adobe Photoshop,
CorelDraw
Answering telephone calls
Maintaining daily correspondence /e-mail/
VOLUNTEERING EXPERIENCE
ADMINISTRATIVE ASSISTANT/TRANSLATOR
IFES Armenia | Aug 2004 - Oct 2004
Management of general office procedures
Record keeping and filing
Translation of project related documentation
Assistance in preparation of training materials
MARKETING RESEARCH ASSISTANT
IIATC Fund | Aug 2004 - Sep 2004
Making arrangements with companies and individuals
Conducting interviews
Translating and interpreting the meetings
Maintaining the Survey database
Supporting with final analysis and report writing
EDUCATION
MBA, BUSINESS ADMINISTRATION
Yerevan State University of Economy | 2009 - 2011
MASTERS'S DEGREE, DEPARTMENT OF FOREIGN LANGUAGES
Yerevan State Linguistic University after V. Brusov | 2001 - 2006
ATTESTAT
School N8 after A.S. Pushkin | 1991 - 2001
