Marina

I am a senior marketing and digital transformation leader with 20 years of hands-on experience building, scaling, and repositioning brands across agencies, corporates, consulting, and entrepreneurship. My career is defined by learning by doing—turning strategy into execution and ideas into measurable business growth.

With a background spanning leading agencies, global corporates, top-tier consulting, and my own successful ventures, I bring a rare end-to-end perspective: from brand strategy and digital marketing to commercialization, private label development, and market entry across Europe.

I have built and scaled businesses from zero to multimillion revenue, including founding and growing a sustainable D2C brand to €50M profit. I specialize in creating lovable, high-performing brands—particularly private labels—from concept to market leadership. As a mother of three, I combine deep consumer empathy with data-driven decision-making, allowing me to build brands that truly resonate with families.

Currently, I focus on building and repositioning pan-European brands, driving growth through strong positioning, digital excellence, influencer ecosystems, and scalable business models.

I thrive in fast-moving environments where innovation, ownership, and impact matter.

What I Offer

• Brand building & repositioning (B2C & B2B)
• Digital marketing & growth strategy
• Private label development (0 → 7-figure revenue)
• Startup scaling & business development
• Market entry & European expansion
• Influencer & partnership strategies