MARILEN D. REGONDOLA
7 Pangilinan Drive, Project 8, Quezon City1106 • H: - • C: - • -
PROFESSIONAL SUMMARY
Driven brand and marketing executive with over 15 years of experience with one of the biggest American companies in
the Philippines. Offers an extensive array of experience and perspective ranging from account management, customer
service, brand and marketing strategy and program execution.
SKILLS
Basic MS Excel , MS Word, MS PowerpointStrong customer engagement.
Persuasive marketing skills.
Effective account and project management.
Project execution expertise.
Market awareness.
WORK HISTORY
Brand Specialist
Chevron Philippines, Inc. - 6750 Ayala Avenue, Makati City09/2010 - 07/2016
Conceptualizes, plans and execute Brand and Marketing programs, campaigns and promotions.
Active engagement with Brand partners (Jollibee, HSBC, 7Eleven etc.) suppliers and creative agencies.
Conducts evaluation and lookbacks of executed programs, promotions and campaigns.
Business Consultant
Chevron Philippines, Inc. - 6750 Ayala Avenue, Makati City01/2008 - 09/2010
manage Caltex retail stations - Ensures effective operations of Caltex stations compliant with Caltex operational
and Brand standard; Perform accounts recon, inventory monitoring and management and system audits.
Executes Caltex marketing and brand programs, promos and campaigns.
Card Programs Specialist
Chevron Philippines, Inc. - 6750 Ayala Avenue, Makati City06/2006 - 06/2008
conceptualizes, designs and oversees implementation of the various marketing programs to support and sustain
the StarCard and StarCash business of Chevron;
in-charge of budget allocation, programs prioritization and integration of StarCards/StarCash marketing programs
into overall Chevron brand programs, and spearheads partnering opportunities between StarCash and brand
offerings of other companies;
Sales functions include direct marketing of StarCash and supervision of StarCards sales for the Visayas region.
Property Specialist
Chevron Philippines, Inc. - 6750 Ayala Avenue, Makati City01/2004 - 01/2006
identifies properties for development of new Caltex Service Stations, as well as re-development of existing stations;
competence includes property package offers for new sites and determination of optimal amount of investment for
Chevron for properties to be developed.
Specific responsibilities are land lease negotiations for new and to be renewed sites for Metro Manila and Northern
Luzon.
Card Marketing Specialist
Chevron Philippines, Inc. - 6750 Ayala Avenue, Makati City12/2000 - 11/2003
manages fleet accounts from solicitation to account maintenance responsibilities include accounts monitoring and
reconciliation;
implementation of marketing support for the various accounts, determination of appropriate discounting and
rebates for qualified StarCard accounts.
Medical Representative
Johnson & Johnson Philippines - Janssen Division - Ortigas Centre, Pasig City03/2000 - 10/2000
promotes J&J dermatological and gastro-intestinal medications for the province of Cavite.
Job entailed frequent visits to hospitals and medical practitioners in the assigned area.
In between sales calls, analysis and profiling needs of the target market to boost the products handled.
Customer Service Officer
AB Card Corporation09/1998 - 03/2000
supervises and oversees team of customer service personnel as team leader. In charge of preparing the monthly
reports of the team, assigning service personnel team shifts and monitoring of performance of customer service
representative to exceed company's expectations.
Customer Service Officer
Philippine Airlines11/1997 - 06/1998
Assisted passengers with their boarding requirements.
Marketing Executive
PGA Cars03/1997 - 11/1997
Pushed for the sale of high end European cars like Porsche, BMW for the select and discriminating luxury car
market.
EDUCATION
Masters: Business Administration
The Ateneo de Manila University - Makati City College -2004
Units in Masters in Business Administration
Bachelor of Arts: MassCommunication
Cento Escolar University - Manila1997
AB Mass Communication
SEMINARS & TRAININGS
Negotiation Skills - Asian Institute of Management (2004) ¨
Basic Powerful Presentation - Hotel Inter Continental Manila (2003) ¨
Customer Service Training - Kuala Lumpur (2001) ¨
Personality Development (1998) – Phil. Airlines ¨
Capital Stewardship and Organizational Capability Certification – Chevron Philippines Inc. (2006) ¨
Operational Excellence Certification – Chevron Philippines Inc. (2006) ¨
Global Downstream Loss prevention System Training - Chevron Philippines Inc. (2007) ¨
Competitive Intelligence Guidelines Training – Chevron Philippines Inc. (2008) ¨
Information Protection Training – Chevron Philippines Inc. (2008) ¨
Chevron Defensive Driving Training – Chevron Philippines (2008) ¨
Motor Vehicle Safety Trainor Training – Chevron Philippines (2006)
Brand 101 - Philippine Marketing Association (2015)
Digital Marketing - Philippine Marketing Association (2015)
Completes yearly trainings on the following: _
* US foreign corrupt practices act ü
*Anti-competition laws ü
*Internal controls ü
*US Anti-boycott ü
*Political contribution and lobbying ü
*Conflict of Interest
ADDITIONAL INFORMATION
Birthday : November 8, 1976 Civil Status : Married Religion : Roman Catholic