I am an experienced advertising professional, passionate about communication, in all shapes and forms.
I have been looking at it form many angles in the last 13 years of my career, that of a consumer, client,
competitor, market, team member, team leader, mentor, decision maker etc.
Today I work as an independent consultant on marketing, communication and innovation projects.
MARIJA OCOKOLJIĆ
Date and place of birth:
Education:
Training:
Foreign languages:
December 25th 1979; Belgrade
Faculty of Economics, Belgrade University
Graduate and postgraduate studies, Marketing Major (9.6 average)
Postgraduate thesis: Brand architecture and brand extension strategies
Strategic planning, communication strategies, integrated
marketing communication, innovative thinking, presentation skills,
project management etc.
English, French, Spanish
Contacts:
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LinkedIn profil https://www.linkedin.com/in/mariaocokoljic/
Currently:
MARKETING CONSULTANT
Previously:
Team Leader
Account Director
Senior Account Manager
Senior Marketing Specialist
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CREATIVE LEADERSHIP
Creative development of brand content delivered through all available channels. Concept ideation, creative platforms, writing, copywriting for various media – TV, print, web, PR. Creative brand stewardship in several industries,
like confectionary, dairy, finance, automotive, telco, beauty, retail. Creating and building brands,
STRATEGIC PLANNING
Strategic brand stewardship across the Adriatic region. Positioning of products and services. Building brand
architectures, optimizing brand portfolios. Developing brand platforms using strategic and creative tools,
trademark agency methodologies (Lovemarks, Human Kind, SIT, etc.).
Defining brand essences, values, personality, manifestos. Setting brand territories and standards.
Insight hunting, passion points targeting, need states and occasions analysis, trend watching.
Working with researchers in tracking brand performances and locating relevant points to build on.
MARCOMMS
Delivering core brand ideas to targeted audiences via all relevant contact points.
Leading cross functional teams in developing and rolling out brand communication platforms across many
categories (FMCG, automotive, banking and finance, telco).
Working closely with media, digital, researchers in fine tuning all communication pieces to the specifics of
targeted audiences, media channels etc.
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