Marieta Hovhannisyan

MARIETA HOVHANNISYAN DIGITAL MARKETING MANAGER Career Objective Result-oriented digital marketing executive with over 10 years of hands-on experience in digital marketing, and 2 years experience in managing various IT projects. Carried out projects on various websites in highly competitive markets. Proven leadership by leading a team managing all aspects of global digital operations to drive revenue and new customer, as well as expand brand awareness. Education Additional Skills YE R E VA N STA TE L I NGU I STI C U NI VE R SI TY Yerevan, Yerevan Master’s Degree Public Administration (Jun 2014) A R M E NI A N PE DA GOGI C A L U NI VE R SI TY A FTE R K H. A BOVYA N Yerevan, Yerevan Bachelor’s degree Teaching diploma English concentration (Jun 2008) THE C OL L E GE OF ST. C A THE R I NE St. Paul, MN Eurasian Undergraduate Exchange Program American studies (Jun 2006) Armenian (native) Contact marieta.hovhannisyan@gmail. com- Arshakunyats Ave, Yerevan, Armenia Yerevan, Yerevan, 0026 English ( uent) Licenses and Certifications Russian ( uent) HubSpot Inbound Marketing Certi ed Con dent with IT and the basic o ce software packages Summer School of Academic Blogging & Project Management Strong customer services skills Ability to organize and multitask Strong written communication and research skills Professional Experience Feb 2019 – Present DI GI TA L M A R K E TI NG STR A TE GI ST all.me, Yerevan, Yerevan Research products, services and current strategies to identify new opportunities Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. Collaborate with other marketing sta to integrate and complement marketing strategies across multiple sales channels. Analyze web tra c metrics and suggest solutions to boost web presence Build, plan and implement the overall strategy for SEO and Email Marketing Manage and train the rest of the team Prepare and manage digital marketing budget Evaluate competitor’s Digital Marketing strategies. Gather competitive research and maintain knowledge of industry trends and changes. Mar 2016 – Feb 2019 DI GI TA L M A R K E TI NG M A NA GE R 10Web, LLC, Yerevan, Yerevan Develop and present the annual marketing strategy. Develop and oversee digital marketing campaigns across all channels – including Web, SEO/SEM, email, social media and display advertising. Develop and integrate content marketing strategies. Analyze and report on the performance of overall company strategies and all digital marketing campaigns. Budget, monitor, and control costs associated with marketing programs and initiatives. Manage the redesign of the company website. Improve the usability, design, content and conversion of the company website. Build brand awareness and ensure that all communications align with the brand. Plan, execute, and measure experiments and conversion tests. Lead, coach and develop the marketing team. Creative input for all marketing channels focused on improving the pro tability of each user segment. May 2014 – Mar 2016 SE O/PPC M A NA GE R Monitis US, LLC, Yerevan, Yerevan Responsible for developing and managing the campaign strategy while making on-page and o -page optimization recommendations and overseeing SEO implementation. Oversee the strategic components of an integrated SEM campaign, including Paid Search and SEO. Develop and lead overall SEO strategy to acquire new customers across company websites Identify and recommend new opportunities for improving organic search rankings, tra c and conversions Manage continuous optimization and updates to site content to ensure maximum rankings for targeted keywords Collaborate with engineering, design and product teams to advise on site architecture, new page designs, and content creation with user experience and SEO best practices in mind Execute comprehensive linking strategy Work on conversion rate optimization campaigns by A/B testing landing pages in an e ort to optimize performance Manage external SEO /PPC agencies and contractors Work closely with external PPC team to monitor Google Adwords accounts; perform keyword research, advise on ad copies, optimize campaigns and analyze results Mar 2010 – Apr 2014 SE NI OR SE O M A NA GE R / TE A M L E A D be2, LLC, Yerevan, Yerevan Accountable for developing and implementing digital marketing strategies to ensure rapid growth of brands in highly competitive markets. Analyze the latest changes in search engine algorithms and industry developments Perform keyword research and competitor analysis to identify new opportunities to improve rankings Monitor, track and analyze page ranking performance Develop, document and implement SEO training internally Coordinate website link building activities Work with external agencies and in-house team to acquire high quality links Monitor social media channels for latest trends Manage social media strategy and day-to-day activities across all current social platforms Determine the extent of reputation damage from negative content Develop and implement online reputation management strategy of the brand Co-ordinate relationship and work load between team members Delegate tasks and project manage to ensure all deadlines and targets are met Provide clear progress and KPI reporting Aug 2008 – Feb 2010 ONL I NE M A R K E TI NG/PR SPE C I A L I ST NexusLab, LLC, Yerevan, Yerevan Responsible for SEO campaigns of client websites utilizing Internet best practices, Website Audits and Competitive Search Analysis. Planned and managed SEO strategy for several client websites at a time Generated tra c and leads for clients through search engines Performed in-depth website audits using web analytical tools Performed keyword research and analysis Responsible for website content and blog writing Manages Social media accounts of client products/brands Responsible for setting-up PPC campaigns Performed market and competitive research and analysis Aug 2006 – May 2007 M A NA GE R A ND E XE C U TI VE A SSI STA NT International Legal Consulting, LLC, Yerevan, Yerevan Translated written documents from English into Armenian and vice versa Translated written documents from Russian into Armenian and vice versa Filed the documentation of the company Managed the sta of the company Answered the phone calls Drafted and edited documents Assured o ce is neat, and stocked with necessary tools for functionality Responsible for project and o ce assistance