Marielle Anne Q. Ignacio
098 Phase 2A Block 4 Lot 5 Brgy. Anahaw 1 Silang, Cavite- |- |-
OBJECTIVE
To apply and develop skills in Brand Building & Management in order to
deliver offtake-driving campaigns.
EDUCATION
2012 – 2016 University of the Philippines – Diliman
BS Business Administration, Magna Cum Laude
Cesar E.A. Virata School of Business Service Awardee
2008 – 2012 Risen Christ Catholic School
Valedictorian & Academic Excellence Awardee
RCCS Student Council President (AY-)
WORK EXPERIENCE
Del Monte Philippines, Inc.
Brand Assistant for Fruits (Apr 2017 – Current)
o Launched Turn Mondays Around campaign for Del Monte Pineapple and DIY Fruity Christmas
digital campaign for Fiesta Fruit Cocktail
o Managed transition to updated packaging for Fruits SKUs to increase appeal on-shelf
o Worked with business team in ensuring operational effectiveness via monthly reviews in
demand/supply, profitability, and offtake.
Marketing Intern for Fit ‘n Right & Juice Drinks (Jun – Jul 2016)
o Overall Winner, Marketing Interns Case Competition for New Product Development
o Red, Green, Gold Award for Best Marketing Intern
o Special Awards: Super Smile Award, Barack Obama Award for Proactivity
COMPETITIONS
P&G Marketing Masters, Top 30 Participant (Mar 2017)
Globe Game Changer Challenge, Wonderful 30 Participant (Jan 2017)
Markprof Foundation’s Top 25 Marketing Management Trainees
Batch 13 Valedictorian & Big Idea Case Champion (Oct – Dec 2016)
CO-CURRICULAR ACTIVITIES
Guilder Institute
o Associate Editor for Features (AY-)
o Literary Section Editor (Second Semester, AY-)
UP Advertising Core
o Assistant Vice President for Finance and Corporate Affairs & Project Head for Punch Creatives
(First Semester, AY-)
o Public Relations and Promotions Manager,
Finance 10.1 (First Semester, AY-)
BrandCore 9.2 (Second Semester, AY-)
AdVance 9.2 (First Semester, AY-)
UP Circle of Entrepreneurs
o Marketing Head for Kick Off Shoe Sale & Lique MNL for Financial Project Team (First
Semester, AY-)
UP Campus Ministry
o Choir Member and Volunteer -)
