Mariela Dimitrova

DIGITAL MARKETING

I will study the market in which you want to develop your business, current situation, and future opportunities. I will help you with the research of your competition and its digital presence. All this is important to build a good strategy that will be the basis of your marketing campaigns and the development of your online presence.

1. YOUR PRESENCE ON SOCIAL MEDIA CHANNELS

• Filtering existing publications to make the communication strategy more visible;

• Creating a professional description;

• Vizualisation and Content Optimization of Facebook / Instagram (including Bio and Highlights) / LinkedIn / Twitter / YouTube / Pinterest;

• Developing a manual for digital communication for future publications;

• Create and optimize a Google My Business account to make the business recognizable to Google;

• Monthly calendar for posts on social media channels;

• Tracking hashtags (#);

• Active participation in groups and pages.

And other activities depending on the type of business and the goals of the company.

2. ADVERTISING CAMPAIGN ON SOCIAL MEDIA CHANNELS

Audience targeting through social networks (Facebook & Instagram / LinkedIn).

Developing successful campaigns with the following characteristics:

1. target the most appropriate audience.

2. select the most relevant content for each campaign.

3. provide individual positioning in each platform.

4. continuously optimize published ads to ensure the best results.

5. provide a monthly report on the results achieved.

SEARCH ENGINE OPTIMIZATION (SEO)

1. Set up all the needed Platforms:

• Google Search Console
• Google Analytics
• Google Tag Manager
• Google My Business
• HubSpot
• Facebook Pixel

2. Competition research

• Based on Local keyword searches.
• Global competition keyword research
• Analyzing the Top Pages of the competition
• Analyzing the Top Keywords of the competition
• Analyzing the Domain Rank and Traffic of the competition

3. Keywords research

• Short Tail Keywords – no more than 3 words
• Long Tail Keywords – more than 3 words
• LSI (Latent Semantic Indexing) Keywords - related terms that search engines use to deeply understand the content on a webpage.