Marie Ngoc Tran

Marie Tran AVAILABLE STARTING IN JUNE CONTACTS Fontenay-Sous-Bois-om - linkedin.com/in/tran-marie LANGUAGES English: C1 Advanced Vietnamese: Intermediate Chinese, Italian, Japanese: Beginner FORMATION Master’s Degree in Digital Commerce PSB Paris School of Business (accredited by AMBA) Bachelor of Arts in English Literature and Civilization Paris Est University Marnela-Vallée FOCUS OF ATTENTION Video games, manga, digital art, new technology, personal growth, sports, culinary arts, geopolitics, social networking, cultural exploration Marketing and communications manager with over 5 years of experience in SEA, SEO, branding, public relations, co-marketing, creative content, and event management. Proficient in SaaS and B2B environments, I integrate strategy and execution to enhance visibility, awareness, and growth by coordinating teams and managing complex projects. Autonomous, organized, and huge team player, I look forward to discuss with you. EXPERIENCE Digital Communication and Product Marketing Manager Catenda (openBIM SaaS) – 2023 - Present Support GTM strategy: Monitoring SEO, SEA, LinkedIn Ads, and CRM campaigns; annual budget: 66,900 NOK. KPI’s tracking and analysis. Content design for Sales: case studies, sales presentations, campaign toolkits, email sequences, demonstration materials, event summaries. Co-organization and event facilitation, graphic design of exhibits: BIM World Paris & Munich, DIGIBOUW Co-marketing initiatives with clients and partners (webinars, articles, case studies, interviews, press releases). Cross-functional collaboration with Product, Sales, Support, and external agencies (PR ⟶ Batiweb, BIMRegister, Airport News; SEO ⟶ Sunrise, Semji, Sparkforce); integration of branding and oversight of visual graphics. Communication and Marketing Manager Cyberjobs (Cybersecurity Job Board) – 2022 Definition and implementation of the 360° marketing strategy: branding, content, public relations, events. Development of awareness through strategic partnerships (FIC Lille, Campus Cyber), interviews, and focused publications. Oversight of graphic designs and collaboration with agencies and freelancers. Digital Adoption and Change Management Consultant Kering Technologies (through mc2i) – 2020 - 2022 Design of newsletters, tutorials, and video interviews with managers to facilitate the adoption of projects, tools, or innovations. Hosting webinars and internal events (e.g., Cybersecurity Week, over 200 participants). Support for internal communication and the management of large-scale awareness initiatives for the group and its brands (Alexander McQueen, Pomellato), encompassing 40,000 employees. Internal and External Communications Officer mc2i Consulting – 2019 to 2022 External (target customers, students, seniors) and internal (intranet) editorial approach. Implementation of collaborative processes with internal clubs to generate cohesive content. Management of media relations and external publications. Comprehensive redesign of the website (Drupal) emphasizing user experience, search engine optimization, and compliance with GDPR regulations. Implementation of a LinkedIn personal branding initiative to enhance the visibility of mc2i experts. Management and development of skills for consultants and work-study students. Web Marketing and B2C Sales Manager (Internship) Nobo (personal services startup) – 2019 (six months) Development and implementation of BtoC acquisition campaigns: composing newsletters, designing visuals, and managing social media with compelling posts. Conversion funnel optimization: performance analysis (open rates, click-through rates), A/B testing of communications. Events: coordination of a street marketing initiative spanning two weeks (+2 recurring clients). Telephonic cold calling and prospecting. SKILLS Strategy and Management: multi-channel marketing, branding, public relations, events, search engine advertising/optimization, LinkedIn advertising campaigns, co-marketing Production and creation: creative content, graphics, copywriting, print and digital media, media kits, press releases Analysis and Measurement: Key Performance Indicators, Event Return on Investment, Campaign Optimization, Dashboards, Data-Driven Strategy Tools: HubSpot, Notion, Trello, Asana, Miro, Microsoft Suite, Google Suite, Adobe Suite, Figma, SEMRush, Screaming Frog, Semji, Hotjar