Marie Matu

MARIE MATU Atlanta, GA, United States. +1 -.- PROFILE SUMMARY I am an accomplished copywriter and content writer with more than 5 years of professional writing experience. Recognized for delivering captivating and succinct content that appeals to a wide range of audiences across multiple platforms. I've had previous success creating engaging campaigns and writing blogs that increase audience reach and conversion rates dramatically. As a virtual assistant, I am dedicated to providing exceptional administrative and marketing support. Over 3 years’ experience efficiently handling extensive scheduling, correspondence, project worksheets and travel coordination for executives, real estate professionals and entrepreneurs. I have skills in managing client’s social media and event promotions generating tangible increases in engagement and outreach. My services are detail-oriented and client-focused work ethic. Proven skill to multi-task complex calendar management, documentation and communications workload EDUCATION Westlake High School, Atlanta, GA Graduated May 2013 • • • Writing concentration track Editor-in-Chief, The Westlake Chronicle student newspaper -) Published author winning short story contest (2013) Bachelor of Arts in English & Communications University of Kansas, Lawrence, KS Graduated May 2017 • • • • GPA: 3.8 Related Coursework: Creative Writing, Mass Media Theory, Marketing Principles, Publishing Practices, Qualitative Research Methodologies Awards: Excellence Award in Creative Writing (2015), Dean's List recognizing academic achievement -) Activities: Contributor and editor for campus newspaper The Jayhawk Ink (3 years) WORK EXPERIENCE JOB TITLE Ella's EA Help – Solo Independent Virtual Assistant (Jan 2020 - Feb 2021) • • • Delivered personalized administrative and scheduling relief for a caseload of small business owners and busy families Assisted with organizing records, project worksheets, product launches and 200+ email correspondences weekly Provided virtual event support for marketing webinars, virtual galas and online summits Click Virtual Services - Specialist Virtual Assistant (Mar 2021 - July 2022) • • • Handled administrative duties for a roster of 30+ real estate agents including lead intake, showing setup, market listings creation and daily communications Managed all social media activity for prominent client accounts amounting to 15+ hours weekly administering quality engaging content Improved team task management process by implementing tracking software leading to 13% increase in on-time deliveries EssayShark (Educational writing platform) Copywriter & Content Developer (June 2018 – Jan 2022) • • • • Craft engaging website and blog content targeting students/academics, increasing organic traffic by 30% in 12 months Author various academic-oriented writing guides driving business growth and positioning site as a top resource Conceptualize creative content ideas and seasonal campaigns centered on student success themes Collaborate with marketing team to develop persuasive landing pages and emails driving student conversion rates WittyPen (Online literature magazine) Senior Writer & Columnist (Jan 2021 - Oct 2023) • • • • Researched and authored various literary commentary pieces and author profiles for 20k+ subscribers Interviewed and ghostwrote articles for guest contributors, including prestigious faculty and authors Devised operational strategy for website's blog/opinion section, planning themes and partnerships Copyedited and supervised freelance writers to enforce editorial standards and brand consistency • SKILLS • • • • • • • Copywriting Article writing Proofreading/editing Content strategy development Ideation & brainstorming Compelling storytelling Varied research approaches