Marie Fisher

Marie E. Fisher Social Media + Content Professional--Indianapolis , IN 46208 linkedin.com/in/marie-fisher Portfolio SKILLS • • • • • • • • Social Media + Content Strategy Email + SMS Marketing Paid Social Media Influencer Marketing Community Engagement Project Management Graphic Design Copywriting/Press/Blog Program Knowledge • Sprout Social/Hootsuite/Later • Brandwatch • Prowly • Klaviyo • Canva/Adobe Express • Adobe Premiere Pro/CapCut • WordPress/Wix • Basecamp/Asana/Wrike • GRIN/Aspire • Shopify EDUCATION Indiana University Indianapolis, IN Bachelor of Arts in Journalism Minor in Communication Studies Minor in English May 2020 EXPERIENCE Social Media + Content Manager, Malibu C Professional, Indianapolis, IN, Feb. 2023 – Present • Develop and execute long-term social media strategies aligned with business objectives to enhance brand visibility and consumer engagement. • Lead influencer strategy, managing multiple influencer campaigns from casting to content approval, boosting, and usage rights. • Identify and implement test-and-learn opportunities across social platforms, ensuring Malibu C remains competitive in the beauty industry. • Collaborate with PR, education, and sales teams to craft compelling campaigns and retailer-specific influencer activations. • Oversee content production, including influencer partnerships, post-production edits, and media cutdowns for paid placements. • Analyze performance metrics to optimize social media strategy, content, and community engagement. • Manage budget allocations for influencer campaigns and paid content strategy, ensuring efficient spend based on business priorities. Social Media Coordinator, Manchester University, North Manchester, IN, April. 2021 – Jan. 2023 • Developed and executed social media strategy, content creation, campaigns, and editorial calendar for all leading university platforms • Increased total social media engagement rate by 3.2% within a year • Analyzed and developed social media reports on analytics and brand health • Partnered with University departments and schools to create compelling social media content for our social media channels • Monitored and engaged on all main University social channels and University-related channels using Hootsuite and Sprout Social • Hired and managed a team of three social media content creators Director of Social + Outreach, MORE Magazine — Indianapolis, IN, April 2020 – Jan. 2024 • Managed and engaged all social media platforms through Later • Developed social media strategies that align with objectives and brand identity • Created social media content to support relevant campaigns • Participated with contributors to conceptualize visual and written stories for the publication • Managed and trained a team of six