Mariana Tucci

Marketing and CRM leader with 16+ years of experience in multinational luxury and beauty companies including Bvlgari (LVMH), Swarovski, Estée Lauder, Weleda and Avon. Expertise in CRM strategy, product lifecycle management, client development and omnichannel marketing, driving revenue growth and customer loyalty across competitive markets. Proven track record leading product launches, managing large portfolios and developing customer engagement strategies across Latin America.

SELECTED ACHIEVEMENTS

• Increased CRM-driven revenue by 29% at Swarovski, representing 30% of total company revenue

• Improved customer repeat purchase rate by +6pp at Bvlgari through targeted client engagement strategies

• Led launch of 50+ products at Estée Lauder across prestige skincare categories – achieving double digit growth.

• Implemented CRM restructuring project improving data quality by +37pp in Brazil

• Developed pricing architecture recognized as best practice by global leadership