Mariana Rocha Pereira de Veras
Presidente Kennedy Avenue, 3700, bloco 7 ap 82
City: São Paulo, Brazil
Phone:-
E-MAIL-Objective:
Seeking the HR Director Latam role where my extensive background in strategic HR leadership, people
management, coaching, strong labor law, payroll/benefits and organizational development across Brazil,
Latin America markets and U.S. operations can drive workforce scaling, enhance employee engagement
and support a high-performance growth to the company environment.
Graduation and Trainings:
Economics Bachelor Mackenzie University 2007
HR Management: Estacio 2022
MBA HR: PUC 2024 (on going)
Coaching International Certificate: SHL (Frankfurt, Germany 02/2009)
Trainer Certificate: CCM Consulting Atlanta/2017
Tools: specialist in ADP (including global view), Workday, Cornestone and Success Factor
MBTI and Hogan certification
Languages:
English Fluent
Spanish Fluent
Portuguese Native
French Studying
Qualifications:
Strategic Human Resources Director with more than 18 years of experience in large multinationals
knowing the best and most modern practices of the Market in Brazil and important Latin America
countries (Argentina, Chile, Colombia, Costa Rica, Peru, Venezuela, Guatemala, Uruguay, Paraguay and
Mexico) and 2 small operations in USA.
Over 18 years of strategic HR leadership in multinational work environments, including driving
organizational development, change management, and internal communications.
Proven ability to align HR strategies with business growth objectives through workforce planning,
talent development, and succession initiatives.
Extensive experience in designing and implementing coaching programs, leadership training, and
mentoring initiatives to build managerial effectiveness.
Expert in developing employee engagement programs with measurable improvements in
satisfaction and culture (e.g., elevating internal engagement from 71% to 96%).
In-depth knowledge of international HR practices, compliance withBrazilian, Latin America and US
and global employment laws.
Demonstrated skills in creating, improve procees and managing HR Shared Services Centers,
payroll, labor relations, internal audits, budget, compliance, HR policies/procedures and
implementation and modernization of HR tools, data analytics and reporting.
Adept at fostering equity, diversity, and inclusion through tailored CSR, internal communications,
and employer branding projects.
Professional Experience
EDFMan Volcafe: Agrobusiness and finance trading company with 1.800 employees in the region (Latam
and 2 sites in US). Latam renevue 1.2 USD Billion/ year
Position: HR Director Latam - January 2021 until now
Responsible for all HR agenda in Latam and a team of 28 employees regionally.
Main achievements:
Lead the HR Shared Services center and COE implementation in Colombia to serve Latam countries
with cost reduction and process improvement (payroll accuracy 98,6%)
Improvement of employee satisfaction of 71% to 96% (great place to work list)
Member of new global HRIS system project implementation
Global Onboarding implementation
Mentoring and Trainee program for women (we had 5% of women in leadership roles and now
17%)
ED&I activities, coomunication and employee branding action to improve proud to belong and
company culture.
Position: SR HR Manager for Brazil, Peru and Colombia - July 2020 until June 2021
Build and improve HR team and HR activities restructuring Brazil and Peru process, bringing a
modern view the area.
Union agreements, benefits review, reward project (jd and salary survey), workforce planning, ADp
implementation, reestruture talent acquisiton area and started training calendar.
Responsible for EHSQ area, new tools and new providers.
Cummins INC : Motor Company with 5.600 employees in South America Region. Revenue 1.3 Billion USD
Position: HR Sr Manager South America - April 2019 to July 2020
Managed HR operations for Brazil and the BUPA region (Paraguay, Argentina and Chile), including
payroll (Global View ADP system), benefits, international mobility and employee relations.
Responsible for an HR team of 14 people and responding into HRD in Mexico and SSC Head in US.
Oversaw several key projects such as:
Stock option implementation
New time attendance solution for over 6,000 employees
Automate vacation request
BI reports
Benefits employee week fair with providers to educate employees and reduce HR queries
Morgan Advanced Materials: (England global Industry with Thermal and Carbon products solutions).
Revenue South America $ 310 M / 700 Employees)
Position: HR Head Latin America - April/2014 to March 2019
Responsible for HR team Latam with 8 direct reports and responding into CEO Latam
Integrated HR strategies with global benchmarks by implementing new performance
evaluation systems, 360 survey reviews, and talent IDP programs using 9-box grids.
Launched leadership coaching and global training programs (thinkSAFE, Ascend, Velocity)
and developed customized development plans to upskill employees.
Managed HR budgets, enhanced employee surveys and communication initiatives,
resulting in satisfaction improvements from 48% to 70% within 18 months.
Diageo (consumer goods industry Smirnoff brands, Jonhy Walker...)
Position: HR Shared Services Project Manager - April 2010 to November 2012
Implementation of a shared HR service center Latam to be the first employee contact point in Brazil,
Uruguay and Paraguay.
Improved recruitment, onboarding, benefits administration, and implemented digital selfservice tools for employees, reinforcing a transparent and efficient HR communications
strategy.
Assisted in compensation, benefits, and talent acquisition initiatives, bolstering global
programs like stock options and recognition programs.
Development of the First Point website where the employee could reach first before coming to ask
HR, with many employees important information and self requests .
recognition.
Direct Report to HR Director of Shared Services Center in NY and Sr. Manager Brazil.
UL do Brasil Ltda (American Leader Certified in the segment with 6000 employees)
Position: HRBP Coordinator Brazil and South America - July 2007 to April 2010
Responsible for HR generalist process in Brazil, Argentina and Chile (generalist).
Managing 4 direct reports as generalist in payroll, benefits, labor and union, policies, compliance,
succcesion planning, recruitment and employee development. ADP and Oracle implementation (with
performance appraisal).
Country manager reportand dot line to HR Director in London and Latam Head Latam in Mexico.
EMC Computer System (American IT Company current DELL)
Position: HR Generalist - February 2005 to July 2007
Main project: Support in the flexible benefit implementation for Brazil, Argentina and Chile. System
implementation and legal support to the project
Position: HR Business Partner
Support for Corporate office in recruitment, workforce planning, performance appraisal,trainings and
management team support.
Sara Lee Cafes (current JDE) - Dutch industry coffee brand like Pestle, Caboclo, Seleto ...
February 2002 to February 2005
Position: HR Operations Analyst (payroll/benefits/labor)
Position: Finance Trainee