Mariana Munk

MARIANA MUNK ֡- È-https://www.linkedin.com/in/mariana-munk-b583794/ ó Argentina EXPERIENCE HIGHLIGHTS Brand Manager Communications professional with 20 years of experience in digital marketing, brand strategy, and integrated campaigns across global markets. Duman Home 03/2024 ՞ Presente‫ڒ‬ New York, NY • Oversee all brand operations across digital platforms, ensuring consistency in visual identity, tone, and product positioning. • Coordinate external marketing, SEO, and advertising agencies to align performance targets and brand messaging. • Manage e-commerce strategy, including Shopify site updates, product launches, and seasonal campaigns. • Collaborate with creative teams on content strategy for social media, email, and blog platforms, driving audience engagement and conversions. • Work with developers and UX designers to implement CRO strategies and optimize site speed, usability, and mobile responsiveness. Freelance - Account manager + communications and marketing consultant 01/2023 ՞ 02/2024‫ڒ‬ • Freelance digital communications and marketing consultant. • Led strategic development and coordination for developing a new independent niche online newspaper in Argentina. • Actively participated in early-stage wireframing, UX/UI development, and content architecture to shape the site's structure and user flow. • Organized and facilitated cross-functional team meetings between editorial, design, and development to align goals and timelines. Proven track record managing high-profile accounts such as Disney LATAM and McDonald's ՄArcos Dorados), with expertise in regional rollouts and multilingual content. Over 10 years in leadership roles, overseeing creative, development, and production teams both in-house and remotely. Strong organizational and strategic thinking skills, capable of juggling multiple highpressure projects in fast-paced, multicultural environments. Bilingual in Spanish and English, skilled in stakeholder communication and team coordination. ACHIEVEMENTS ± բ Built and nurtured long-standing partnerships with international clients by aligning creative outputs with evolving business needs. բ Consistently delivered measurable results, maintaining a high client retention rate across sectors including real estate, entertainment, consumer goods, lifestyle, and hospitality. Global Account Director Conway+Partners 09/2019 ՞ 12/2022‫ڒ‬ Buenos Aires Province, Argentina • Led the development and execution of branding and website projects for high-profile clients in the U.S., Mexico, and Kuwait, focusing strongly on real estate, architecture, and lifestyle sectors. • Directed end-to-end brand strategy initiatives, including naming, visual identity, messaging, and digital presence for luxury residential, commercial, and mixed-use developments. • Oversaw the planning, design, and launch of custom websites, collaborating with UX/UI teams, developers, and content creators to ensure seamless user experience and brand alignment. • Acted as the main point of contact for multinational clients, balancing global creative vision with local market needs and cultural relevance. • Managed internal creative teams and external vendors, ensuring ontime, on-budget delivery of complex brand systems and digital platforms. • Managed and presented project scopes, contracts, timelines, and design standards to ensure client satisfaction and drive repeat business across diverse markets. www.enhancv.com Client Relationship & Stakeholder Management ± Global Project Leadership & Execution բ Led cross-disciplinary teams across multiple continents, coordinating workflows between creatives, developers, and marketing strategists. բ Delivered branding and digital solutions for projects spanning the U.S., LATAM, Europe, and the Middle East. Desarrollado por Ë EXPERIENCE Freelance - Account manager + communications and marketing consultant 04/2016 ՞ 09/2019‫ڒ‬ • Worked with Creata for regional and local clients such as Havanna, Freddo and McDonald's. • Worked for Conway+Partners developing social media strategies. Project managing brand, print and digital projects. Latin America Digital Content Director Creata 08/2015 ՞ 03/2016‫ڒ‬ Buenos Aires, Argentina • Managing the production, account and development teams for all digital developments for Arcos Dorados ՄMcDonald's) 18 Latin America countries, including Brazil. • Management from initiation through post-launch of diverse digital marketing actions for McDonald's: apps ՄMcPlay), games, sweepstakes ՄMonopoly), regional sports activations ՄWorld Cup, 5k race), etc. • Supervised and coordinated account and production teams for over 30 McDonald's Latin America websites in four languages ՄSpanish, English, French and Portuguese). From corporate, to 18 country's websites, to Happy Meal and Ronald McDonald House of Charities sites. • Coordination with vendors, local team and remote teams in Chicago, Sydney, Sao Paolo, Cochabamba ՄBolivia) and Mexico City. Project Manager - McDonald's LATAM account Creata 11/2013 ՞ 07/2015‫ڒ‬ LatinAmerica Sr. Producer - McDonald's LATAM account Creata 02/2009 ՞ 10/2013‫ڒ‬ Interactive Director | New York - London - Dubai Bridger Conway 08/2007 ՞ 01/2009‫ڒ‬ Project Manager New York Bridger Conway 01/2007 ՞ 08/2007‫ڒ‬ Project Manager - Disney account E-volution 04/2005 ՞ 12/2006‫ڒ‬ EDUCATION Communications Bachelor’s Degree Universidad de San Andrés 01/1999 ՞ 12/2002‫ڒ‬ Bilingual secondary education St. Andrew's Scots School / Escuela Escocesa San Andres 03/1983 ՞ 11/1995‫ڒ‬ www.enhancv.com Desarrollado por Ë