Mariana Cristina Doncel

Mariana Doncel M A R K E T E R A N D I N T E R N A T I O N A L I S T - - Brazilian/Italian Citizenship- Milan, Italy Internationalist passionate about product management and marketing. 24 years old. 3 years working experience with product strategy, sales and marketing, 3,5 years leading teams and projects. Living in Milan, Italy but currently looking for opportunities abroad. WORK EXPERIENCE ACADEMIC EXPERIENCE MANAGER OF OPERATIONS AND PRODUCT STRATEGY BACHELOR OF INTERNATIONAL RELATIONS Federal University of Uberlândia | 2014 - 2019 AIESEC in Italy | Aug 2019 - May 2020 | Milan, Italy Responsible for managing a team of 6 people and the product strategy department of AIESEC national office in Italy, Final responsible for 4 B2C products and 5 B2B products related to student exchanges. 20% growth in product sales for B2C Market 50% growth in product sales for B2B Market TOP 7 Absolute growth in International Network of +120 National Offices B2B PRODUCT MARKETING SPECIALIST AIESEC in Brasil |Aug 2018 - Jul 2019| São Paulo, Brazil Responsible for managing the B2B product strategy and marketing of the national office of AIESEC in Brazil. Responsible for both online and offline marketing/sales process and for managing a 200 volunteers network. 102% growth in sales of B2B Product focused on Startups Market and 50.% growth in sales productivity for B2B Product focused on Small/Medium Enterprises 110% of sales goal achievement of expansion strategy for B2B products in 7 new different cities 96% Retention Rate increase of B2B Customers Around 1000% growth in monthly traffic of blog strategy for B2B market and 4x increase of Visitor-LEAD conversion rate of B2B website Growth from 11k to 18k followers in Linkedin company page B2B MARKETING SPECIALIST (REMOTE WORK) AIESEC International (Canada) | July 2018 - February 2019 Part of the specialist remote team for B2B Marking in International level. Responsible for co-creation of international strategies and marketing tests, creation of educational materials of B2B marketing in international level.. You can check one of the main pieces created here: www.aies.ec/b2b-kit INBOUND MARKETING RESPONSIBLE (REMOTE WORK) AIESEC in Brasil | Jan 2018 - Jul 2018 Responsible for managing the B2B Inbound Marketing strategy for AIESEC in Brazil by managing the online platforms, content strategy, mailing strategy and management of social media for B2B customers. Role included tools like Wordpress, RD Station (Marketing Automation Tool), Mailchimp, Google Analytics, Google Adwords, Linkedin and Facebook Ads, Zapier, Hubspot and Content Creation/Planning Tools. 117% growth in lead generation increase for B2B products. Field of specialization: International Economics LANGUAGES PORTUGUESE ENGLISH SPANISH ITALIAN GERMAN SKILLS MAIN SKILLS TECHNICAL SKILLS PRESENTATION SKILLS TEAM MANAGEMENT PROJECT MANAGEMENT MARKETING STRATEGY DATA ANALYSIS/ EXCEL SKILLS RESEARCH SKILLS MARKET RESEARCH MARKETING ANALYTICS ONLINE ADVERTISEMENT CONTENT AND BLOG STRATEGY EMAIL MARKETING HTML/CSS VOLUNTEERING EXPERIENCES SOCIAL EXCHANGE IN ARGENTINA AT NGO Feb 2015 - Mar 2015| Buenos Aires, Argentina Teacher and educator in a local NGO called SEMILLITAS that offers support to children and their families in suburban area of Buenos Aires. COURSES AND CERTIFICATIONS Basic to Advanced Excel Course - Udemy Google Analytics Certification Strategy of Content Marketing - University of California, Davis Marketing Analytics - University of Virginia Inbound Marketing - Hubspot Academy