Mariam Slimane

MARIAM SLIMANE Growth Marketing Executive Boston, MA |--| www.mariamslimane.com I am a results-oriented marketing executive with a demonstrated track record of driving strategic initiatives and achieving exceptional growth targets. My focus is on driving business growth, enhancing brand equity, and leveraging data to maniacally exceed targets through meaningful digital marketing and competitive campaign design. I am driven by my obsession with leading high-performing and collaborative teams that deliver exceptional results. Education The Wharton School of the University of Pennsylvania Executive MBA Dual Major in Marketing & Operations and Entrepreneurship Washington University in Saint Louis Bachelor of Arts, Major in Cognitive Neuroscience and Minor in Classical Guitar Bachelors of Fine Arts, Major in Fashion Design Experience Vice President of Marketing, Automatiq (previously Broker Genius) 2022 Digital Marketing Strategy and Brand Design Led to 20% Revenue Growth Developed a comprehensive growth marketing strategy that resulted in a 2x penetration in the existing target market, leading to a remarkable 20% revenue growth. Successfully executed a company-wide rebranding initiative, launching the Automatiq brand within three months of joining the company. The focus of which was on defining product fit segments and revamping all marketing and sales campaigns to more meaningfully appeal to target segments. This resulted in a 300%+ increase in traffic to the new website, 250% growth in social media followership, and a 30% increase in leads. Additionally, orchestrated an annual trade show, delivering four times the sales enablement demos and materials, leading to 200% growth in lead acquisition. Expanded online content and channel presence with a focus on leveraging trending SEO and SEM search terms in real-time, as the Automatiq customer base was in need of a resource for real-time insights into event ticket price fluctuations. Built a high-performing marketing team, comprising 10+ experts. Created and implemented a robust product marketing documentation, which was used to train new employees, define marketing and sales tactics that spanned across target segments, verticals, use cases, etc. 2020 - 2022 Senior Director of Digital Marketing, Acquia Restructured Operation and Expanded Product Marketing Content Led to 20% Increase in Acquia's Online Presence Developed and implemented a comprehensive digital content strategy focused on product enablement, case studies, and SEO. This led to a 26% increase in conversion rates across four regional sites that were translated into French, German, Spanish, and Japanese. Led an initiative to rethink and expand product marketing content online to enable a self-serve buyer's research journey. Created and launched a new go-to-market product launch process that accelerated operational efficiency and time-to-market across all channels. This resulted in a successful launch of a fully re-platformed Acquia.com with 58 pages of new product-centric content within just three months of joining. Scaled the team from six developers to a nine-member team that covered development, design, and content optimization functions. This led to a 50% reduction in website maintenance turnaround time. Established new workflows between marketing developers and CMS product management. Resulting product council accelerated beta testing, provided new insight into usage, and accelerated go-to-market launches. (1/3) MARIAM SLIMANE Growth Marketing Executive Boston, MA |--| www.mariamslimane.com Experience 2016 - 2020 Marketing Operations Director, Connectwise (previously Continuum) Built a New Team and Spearheaded Company-Wide Initiatives, Resulting in Accelerated Pipeline Through Digital Channels After a year and a half as Senior Website Manager, I was promoted to build a Marketing Operations team. Collaborated with marketing stakeholders to develop SEO and SEM campaign strategies that resulted in a 46% increase in database growth and a 60% improvement in conversion. Implemented a SEO website remapping and testing strategy, which led to a 40% increase in website conversions in 2017 and a 15% improvement in overall website performance. Through an optimized product marketing content strategy and customer journey map built off of SEO data, we drove a 30% growth in pipeline across three web properties. Expanded case studies online, driving new leads and accelerating deal closings. Implemented a three-tiered reporting framework, providing executive/board, marketing-wide, and groupspecific dashboards. Achieved a 60% reduction in time spent on reporting and improved accuracy. Successfully executed the migration of Marketing Automation Systems from HubSpot to Marketo, and implemented GDPR compliance systems. As a result, we achieved lead management efficiencies and a 24% increase in campaign effectiveness. All these achievements were a result of building an efficient operations team, which drove a 3x acceleration of marketing's speed-to-market, reducing time-to-market from 6 weeks to 2, and contributed to the prodigious improvement in data accuracy and sales efficiency. 2012 - 2016 Content Marketing Manager, Keds, Wolverine Worldwide Optimized and Redesigned Online Content for Three Brands, Delivering $1.9M in Additional Revenue Effectively managed the ecommerce and email content plan and execution for three different brands. My exceptional work ethic and dedication resulted in two promotions within four years. Conducted analysis and optimized the SEO strategy, trigger campaign, and promotional strategy, resulting in a remarkable 65.3% growth in email sales. Implemented eCommerce project management, reporting, and calendar systems, improving collaboration and productivity. Reduced labor and time-to-market by 50%. Prior to this role, I worked as a Distribution Analyst for Sperry Topsider, where I oversaw size planning and inventory flow for six categories, consisting of over 200 SKUs equating to over $24M in revenue. My journey with Sperry Topsider initially began as a Store Manager, where I managed the $1.2M store P&L. Within the first year, I was able to achieve profitability through optimized four-wall costs, leading to a 10% increase in operating margin. This success resulted in revenue contributions that were 36% higher than plan. 2010 - 2012 Store Manager, Abercrombie & Fitch Exceeded Revenue Targets with a Revised Resource and Budget Plan, Despite Seasonal Traffic Declines As the P&L Manager of a $5M store, I exceeded revenue expectations by strategically analyzing seasonal traffic trends and skillfully scheduling 100 associates. My exceptional leadership capabilities were recognized and resulted in a promotion to Store Manager in just 11 months. 2009 - 2010 Marketing and Sales Manager, In Spot Lounge Developed Marketing Strategy for Emerging Local Business Resulting in 20% Growth in Sales Executed marketing and sales strategy, expanding customer base while maintaining a flat budget year-over-year. Led digital marketing strategy across owned channels, implementing targeted campaigns to expand reach. Cultivated community relations through grassroots marketing and events in the St. Louis Metro area, establishing a strong local presence and fostering brand loyalty. (2/3) MARIAM SLIMANE Growth Marketing Executive Boston, MA |--| www.mariamslimane.com Professional Obsessions Big Data Brand Evolution Industry Disruption Cultures of Inclusion Strengths Innovative Strategy My approach to strategic marketing is distinctive in its ability to address current and future market trends and consumer behavior through SEO and SEM. By aligning these factors, my approach stays ahead of trends. Leadership One of my favorite aspects of my job is being able to construct and lead exceptional marketing teams. I believe that creating a collaborative environment is key to delivering outstanding results. Meaningful Brand Identities My focus is on creating powerful brand identities that give businesses a competitive advantage by appealing to their target audience in a significant way. I achieve this through cohesive campaign design and market research. Emphasizing Execution Leveraging market research and competitive analysis is how I create tactics that enhance campaign reach and impact. Skills Leadership Style Strategy & Planning Digital Marketing Brand & Digital Brand Design, Innovation Highly Adaptable Forecasting, Budgeting SEO Strategy Brand Storytelling Strategic Thinking and Resource Allocation Affiliate Marketing Brand Equity Agile Marketing Competitive Strategy Programmatic Advertising Management Fostering Collaboration KPI Strategy Retargeting / Display Crisis Management & PR Data Decision Making Pipeline Analysis Advertising Product Marketing Emotional Intelligence Campaign Analysis Regulatory Compliance Global Branding Recognition Market Segmentation Omnichannel Marketing Event Marketing Continuous Learning A/B and Optimization Social Media Marketing Honors & Awards Professional Awards WebAward, Standard of Excellence, 2016 AVA Digital Awards Gold, 2016 Content Marketing Awards Finalist, 2016 Academic Awards W.E.B Dubois Honors Scholar Dean’s List, Fall 2005 Technology Marketing & Email Automation: HubSpot, Marketo, Drift, Salesforce Marketing Cloud, Pardot, Marketo Intercom, LiveChat, HubSpot, Opensense, Mailchimp, Constant Contact, Campaign Monitor, ActiveCampaign Customer & Marketing Data: Salesforce, HubSpot CRM, Oracle CRM, Looker, Tableau, Google Suite, Zapier, HotJar, Decibel, Power BI, Domo, Snowflake, Pendo Project Management: Slack, Asana, Trello, Jira, Basecamp, Monday.com Content, Creative & Digital: HubSpot CMS, Sitecore, Wordpress, Drupal, Wix, Adobe, Experience Manager, Bynder, Widen, DAMplus, Canva, Sketch, Invision, AdRoll, DoubleClick Campaign Manager, WordStream (3/3)