Mariah Falkner

Mariah Falkner Utah, USA -- Social Media Expert Driving Strategic Community Growth EXPERIENCE SKILLS The Capital Collective - Head of Board of Advisors ​Social Media Management June 2023 - PRESENT ​• Platform Strategy (Reddit, As Head of the Board of Advisors for The Capital Collective, I lead the launch of a media agency from inception, building its strategic foundation and scaling operations. I drove authentic, data-driven campaigns, including for My Digital Darling, enhancing brand visibility. By advising the creation of a second agency to meet expanded needs, I ensured sustained growth, leveraging expertise in platform dynamics and community engagement applicable to Reddit. Reddit - Marketstar — Direct Client Partner Manager Pinterest) ​• Community Engagement ​• Audience Targeting ​• Trend Analysis ​ ​Paid Ad Management ​• Campaign Strategy ​• Targeted Ad Placement ​• Performance Analytics ​Content Design 2023 - 2024 ​• Content Creation (Text, Recognized as a top performer at MarketStar, I spearheaded the launch and Image, Polls) growth of businesses on Reddit, achieving global high-percentile success. I ​• Storytelling & Compliance developed compliant, community-focused strategies, selecting optimal ​• Trend-Aligned Formats subreddits and post types (e.g., AMAs, polls) to build authentic brand ​ presence. By leveraging trends, targeted ads, and engagement drivers like ​Graphic Design upvotes and comments, I drove consistent growth in visibility and ​• Visual Asset Creation interaction. My expertise in navigating Reddit’s strict guidelines ensured ​• Design Tools (Figma, Canva) seamless launches, fostering sustainable community engagement and ​• Branding Consistency brand recognition. ​ ​Additional Skills Pinterest - Marketstar — Agency High Priority Growth Manager ​• Data-Driven Strategy ​• Client Management 2021 - 2023 As a top-performing member of MarketStar’s Pinterest Agency High Priority Growth Team, I drove strategic campaign success for agency AWARDS partners, consistently ranking in the highest percentile worldwide. I MarketStar Global Top optimized ad and organic content strategies, leveraging data-driven Performer Award (2022) insights to enhance brand visibility and engagement across diverse • MarketStar High Priority audiences. By mastering Pinterest’s platform dynamics, I crafted tailored campaigns that amplified reach during key seasonal moments, ensuring compliance with guidelines and delivering measurable performance improvements. My ability to balance creative execution with strategic planning solidified my reputation as a high-impact contributor. Growth Excellence Award (2023) • Reddit Launch Strategy Star (2024): Honored for innovative, compliant business launches on Reddit, achieving consistent EDUCATION Utah Military Academy — High School Diploma community engagement. • Agency Impact Award (2025): Awarded for 2014 - 2018 transformative digital Attending a military high school instilled core values of integrity, discipline, strategies at current media and leadership, shaping my drive to excel in high-pressure environments. I agency, including work with honed teamwork and strategic thinking, leading peers in rigorous settings My Digital Darling, enhancing while maintaining accountability and resilience. These principles guide my brand visibility. professional approach, ensuring ethical, results-driven performance. Higher Education — In Progress 2019 - PRESENT Since 2019, I have pursued continuous education, currently taking courses through Harvard and Yale, enhancing my expertise in business strategy and digital marketing to complement my practical experience. REFERENCES Brittney Medrano | (801) 686 -5361 | Marketstar Manager Reddit Asja Alihodizic | (+1 -) | Marketstar Manger - Pinterest