As a Sr. Managing Director, I have been responsible for operations and directing managing marketing departments, strategic marketing research, planning and implementation, marketing financial tracking, and support, marketing and brand initiatives. I led teams of in-house strategic marketing communications professionals that develop, implement and track the companies advertising requirements including PR, print collateral, media placements, billboard, digital ads and online marketing, marketing collaterals in support of business development, sales, strategies and communications.
• Responsible for companies brand presence locally
• Strategic lead for Internet presence and new media strategies
• Responsible for marketing budgets and expense tracking
• Responsible for in-house marketing communications department
• Leadership liaison working to maintain brand consistency