Maria Paula Tovar Velasquez

Maria Paula Tovar Velásquez Professional profile Personal information Professional in marketing and international business with a double degree in business administration. Extensive experience in the management, structuring and development of digital strategies, video production and web management. Budget preparation and report writing, Coordination of ATL and BTL commercial exhibitions in various events. Supplier management, with emphasis on customer loyalty, brand positioning and administrative planning. Management of SEO, SEM and Facebook Ads. Miami – Florida - - Works experience Head of marketing and digital manager at Alitas Colombianas, Bogotá January 2022 — January 2023 • I generated a significant improvement in the company Google Accounts channel, reducing the total value of the annual invoice with the provider, which for the company in monetary terms meant a saving of 30%. • Design content marketing strategies and set short-term goals. • We implement the creation of new campaigns in Facebook Ads, conceptualizing ideas for the creativity of videos and copy´s. • Capture and analyze social data/metrics, for the development of monthly reports with the purpose of improving the appropriate practices of the brand. Competences Asset management digital Conflict resolution Microsoft Management Teamwork Assertive communication Manage content creation programs • Contribute to strategic marketing and business strategy discussions. • Configuring and optimizing the company pages within each platform, to increase the visibility of the company's social content. • Maintaining a marketing database. • Generate ideas to increase customer engagement. Accounts Responsible and business administration at Almar Natural, Bogotá September 2019 — January 2022 • Built and executed a social media strategy through competitive research and industry benchmarking. • Manage and configure the content of social networks, establishing connections with the community. • Organize and execute a budget for all BTL and Digital activities of the brand for its positioning. • Propose new strategies in the collection of databases, thus creating a performance in documents to obtain new customers . Internal solutions assistant and account manager at Heladería las Marías, Bogotá August 2015 — June 2021 • Management portfolio of products, clients and contents of Ecommerce and marketplace. • Analyze web traffic metrics. • Inventory and billing management, including order managers (Rappi and ifood) • I have collaborated in the automation of internal processes through the implementation of Excel documents that facilitates processes by approximately 20% Administrative Assistant at Mitsubishi Electric de Colombia, Bogotá June 2020 – January 2021 • Develop performance indicators and relationships with the stakeholders. Languages Spanish English French Schooling – Training International Business Management, Montpellier Business School – Francia- Business Administration emphasis on New Trends of Marketing, Universidad Sergio Arboleda – Bogotá- Marketing and international business Marketing, Universidad Sergio Arboleda – Bogotá- Courses Training course in advanced Excel, SENA February 2012 — march World Business Trends, Madrid - España Dec 2018 certification in industrial property - PI-e Program in trademark registration, Bogotá July 2021 Consulting project for the company BINZ, Bogotá July 2019