Maria Paula Diaz Coy

María Paula Díaz Coy Digital Marketing Profile Digital Marketing & Paid Media Specialist with 6+ years of experience driving growth for B2B and B2C brands through performance marketing, paid media, SEO, and social media strategy. Skilled in managing multi-channel campaigns across LinkedIn Ads, Meta, Pinterest, and Google Ads, optimizing for ROI, engagement, and conversion. Experienced in market research, CRM management, customer journey mapping, and A/B testing, leveraging datadriven insights to enhance brand visibility and revenue. Knowledge and skills Contact information Digital Advertising Platforms: Meta Ads, LinkedIn Ads (Expert) Google Ads (Professional) Pinterest Ads, Reddit Ads (Intermediate) Advertising Tools: Smartly.io, Sprinklr (Expert) Manychat Rainmaker.ai Icomm Marketing Analytics & Tracking: Google Analytics 4 (GA4) MixPanel Clevertap E-commerce Platforms: Vtex, Shopify --https://www.linkedin.com/in/maria pauladiazcoy/ Professional experience Marketing Lead TruckClub January 2025 – Nowadays Executed B2B and B2C strategies using paid social, Google Ads, and organic growth across LinkedIn, Meta, Instagram, and TikTok. Led content creation, storytelling, and community engagement, managing blogs, newsletters, and video content. Analyzed data to optimize campaign performance and improve ROI. Conducted market research, competitor analysis, and trend identification to position brands effectively and scale marketing efforts. Digital Specialist NMQ Digital September 2023 – December 2024 Executed multi-platform campaigns on Facebook, Instagram, Pinterest, and LinkedIn using Sprinklr and Smartly.io. Conducted A/B testing and optimization for each campaign, iterating on elements such as ad creatives, audience segmentation, copy, placements, and formats to maximize effectiveness. Oversaw campaign performance tracking and reporting, analyzing key metrics to drive data-informed optimization strategies and decision-making. Led Social Media Audits, including social listening, competitor benchmarking, creative and copy analysis, and the identification of critical trends to guide brand strategy. Professional experience Growth Hacking TUL SAS September 2022 – June 2023 Developed growth and digital strategies for Latam, Brazil, and Mexico teams, resulting in a 7% weekly increase in sales. Managed paid social media campaigns (Google and Meta), achieving a 20% increase in sales and a 50% expansion in reach. Oversaw CRM management according to user lifecycle stage, including strategy development, execution, and performance measurement for push, SMS, and email, resulting in up to a 25% increase in sales. Managed organic social media initiatives, achieving a 10% increase in followers. Implemented acquisition, activation and retention loops to increase customer education, engagement and monetization. Performance Specialist Sugo Colombia April 2022 - August 2022 Effectively managed ecommerce sales operations, resulting in a notable 10% increase in sales. Managed paid social media campaigns (Google and Meta) with a focus on optimizing PPC costs and enhancing traffic, sales, and ROAS, achieving in a significant 15% increase in sales. Oversaw company's campaigns and communications initiatives, including SMS, push notifications, and email, ensuring consistent and targeted marketing communications. Digital Channel Planner Innovateq SAS May 2021 - January 2022 Achieved sales increases and set sales records for the company over three consecutive months through effective digital channel sales management strategies. Successfully increased the company's digital channel share of sales from 5% to 8%. Implemented customer digital adaptation strategies with the objective of increasing the company's online presence and optimizing customer engagement. Administered presence in Homecenter and Mercado Libre marketplaces, ensuring effective sales, marketing campaign and brand exposure. Digital Marketing Specialist Pernine Ltda August 2020 - April 2021 Developed and executed digital marketing strategy for different brands such as Vans, The North Face, JanSport, Superga, Steve Madden, Kappa, New Era, and Fjällraven, both on web pages and marketplaces, causing sales recovery and achieving up to 20% sales growth. Managed product creation, price updates, and brand management on Vtex and Shopify platforms. Created paid social media campaigns (Google and Meta), with a primary focus on reducing PPC costs while enhancing traffic, sales, and ROAS. Managed brand presence on multiple marketplaces such as Mercado Libre, Linio, Falabella, and Dafiti. Executed email marketing and brand communication strategies aligned with consumer behavior, with a focus on upselling and cross-selling initiatives. Ecommerce and CRM Leader Dporte SAS October 2019 - June 2020 Retail Planner Century Sports SAS August 2017 - July 2019 Professional studies Specialization on Marketing Administration Universidad del Rosario January 2019 - December 2019 Logistics and Production Administration Universidad del Rosario August 2015 - May 2018 International Business Administration Universidad del Rosario August 2012 - May 2017 Certifications Sprinklr Community Manager Pro Sprinkrl July 2024 LinkedIn Marketing Strategy LinkedIn June 2024 Meta Certified Creative Strategy Professional Meta Academy February 2024 Competitor Analysis, Advanced Competitive Research Practices and Fundamentals of Market Research Semrush October 2023 Fundamentals of Market Research: Market Research, Market Analysis, Competitor Benchmark and Consumer Research Similarweb October 2023 Growth Growth Rockstar February 2023 - May 2023 Web Development with HTML5, CSS3, JS AJAX PHP and MySQL Udemy 2022 - Nowadays