Maria Nathalia Ramirez Merlo

NATHALIA RAMIREZ MERLO JUNIOR MARKETING ADVISOR | DIGITAL MARKETIN | RECRUITMENT & MARKETING SPECIALIST Managua, Nicaragua ABOUT ME WORK EXPERIENCE Business Administration and Marketing professional with hands-on experience in digital marketing, content strategy, and campaign execution. Proven ability to support growth initiatives through social media management, paid and organic content, and lead generation strategies. Background in recruitment and employer branding, with a strong transition into performance-driven marketing—leveraging data, creative testing, and digital tools to increase engagement, optimize campaigns, and drive measurable results. Recruitment & Marketing Specialist A-Plus Contracting | December 2025 - Present Led employer branding and digital marketing initiatives, increasing inbound candidate flow by approximately 35–45% through a combination of organic content and paid job ads. Developed and executed high-volume content strategies across platforms such as Facebook and Instagram, contributing to a 50%+ increase in engagement and improved visibility for job campaigns. Managed and optimized job ad performance (Meta platforms and job boards), where ~40% of qualified applicants were generated through paid campaigns, improving targeting and cost-efficiency. Designed visual assets and ad creatives using Canva, continuously testing formats and messaging to improve CTR and application rates. Collaborated cross-functionally with operations to align hiring needs with marketing funnels, reducing time-to-fill gaps through more consistent lead generation. Maintained and nurtured candidate pipelines using CRM/ATS systems, applying segmentation and follow-up strategies similar to lead nurturing workflows. Poeple Operations Manager Vertu Agent | August 2025 - November 2025 Developed and executed social media content strategies aligned with brand positioning, contributing to a 30% increase in audience engagement across Instagram, Facebook, and LinkedIn. Created marketing assets and campaign visuals for digital promotions, strengthening brand identity and improving content consistency. Supported awareness and acquisition efforts by aligning content with hiring and growth goals, bridging marketing and talent attraction strategies. Contributed to internal branding and communication initiatives, ensuring a consistent tone and message across all digital touchpoints. WORK EXPERIENCE Personnel Manager (Hotel and Restaurant Industry) UNITEC - UDT (Tourism Development Unit) | March 2023 - March 2025 Managed staff operations while supporting internal communication and engagement strategies that improved employee retention and overall team performance. Collaborated closely with the marketing department to develop visual content for social media, print materials, and outdoor advertising, including billboards and promotional campaigns, contributing to increased brand visibility. Designed and supported the creation of content for institutional magazines and marketing materials, ensuring consistency with brand identity and messaging. Coordinated with external vendors and suppliers through professional email communication, managing requests, follow-ups, and ensuring timely delivery of marketing and operational materials. Organized training sessions and internal initiatives, contributing to a structured and engaging work environment. Oversaw administrative and operational processes, ensuring efficiency and alignment across departments. Technical Support Advisor (Technology Sector) Conncentrix | April 2022 - February 2023 Customer Support: Provided exceptional customer service by addressing technical issues and inquiries, ensuring that customers received timely and accurate solutions. Troubleshooting: Diagnosed and resolved hardware, software, and network issues, guiding customers through step-by-step solutions to restore functionality. Product Assistance: Assisted customers with product setup, configuration, and troubleshooting, ensuring a seamless experience with the technology. Issue Documentation: Documented customer interactions and technical issues, maintaining detailed records for follow-up and future reference. Escalation Management: Effectively handled escalated cases, coordinating with senior technical teams when necessary to resolve complex issues and ensure customer satisfaction. Sales and Marketing Intern 4Geeks | July 2021 - December 2021 Cold Email Campaigns: Created and managed cold email campaigns, including crafting email content, sending campaigns, and following up with prospects to track engagement and results. Social Media Content Creation: Developed content for social media platforms, including blogs, infographics, and other engaging visuals to enhance brand visibility and engagement. Market Research: Conducted market research to identify trends, customer preferences, and competitive landscape, providing insights for targeted marketing strategies. Content Proposals: Assisted in the creation of content proposals and strategies to support marketing initiatives and drive business growth. WORK EXPERIENCE Human Resources Intern SODEXO S.A. | May 2019 - Dec 2019 Recruitment: Assisted in the recruitment process, including posting job openings, reviewing resumes, and scheduling interviews. Training Coordination: Supported the planning and coordination of employee training sessions, ensuring all logistical aspects were handled, including communication and materials preparation. Uniform Ordering: Managed the ordering of uniforms for employees by coordinating with suppliers, tracking orders, and ensuring timely delivery. Payment Process: Assisted in processing payments through company credit cards, ensuring proper documentation and handling of receipts for uniform orders and other HR-related expenses. ACADEMIC BACKGROUND Latin American University of Science and Technology (ULACIT) | Costa Rica Bachelor's Degree in Marketing | January 2020 - April 2021 Latin American University of Science and Technology (ULACIT) | Costa Rica Bachelor's Degree in Business Administration | January 2015 - December 2019 European Business School - EUDE Master’s Degree in Human Resources and Organizational Digital Transformation Management | February 2026- February 2027 Saint Teresas Academy High School Diploma in Science and Humanities and Bilingual Secretarial Studies | January 2010 - November 2014 COURSE LANGUAGES TECHNICAL SKILLS SOFT SKILLS Saint Teresas Academy Advanced Typing | January 2010 - October 2014 Spanish Native English C1 - EF SET Certificate https://cert.efset.org/en/6H7GTi Digital Marketing & Growth Strategies Social Media Management & Content Strategy Paid Ads (Meta Ads, Job Ads Optimization) Email Marketing & Campaign Execution CRM & ATS Tools (HubSpot, Salesforce, Zoho, Crelate) Canva (Ad Creatives & Visual Content) Google Workspace & Microsoft Office Project Management Tools (Trello, Monday, Slack) Effective Communication Problem Solving Time Management Creativity