Maria Naeem

I am a performance-focused Digital Marketing Specialist with 3+ years of practical experience managing and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram Ads). My focus is to help businesses attract the right audience, generate quality leads, and turn advertising budgets into measurable results.

Many businesses struggle with common advertising problems such as wasting ad budget, targeting the wrong audience, low conversion rates, and running campaigns without proper strategy or analysis. My role is to solve these challenges by building structured campaigns, refining audience targeting, and continuously optimizing ads based on real performance data.

I have worked with different types of businesses including a brand (One Setra), a restaurant, and an airline ticket agency, where I planned, managed, and optimized advertising campaigns to improve reach, engagement, and conversions.

My work process is data-driven. I regularly perform A/B testing, performance analysis, and audience optimization to identify what works best. By analyzing important metrics such as CTR, CPC, conversions, and audience behavior, I continuously improve campaigns to achieve better results and stronger return on investment.

Along with campaign performance, I focus strongly on client communication and relationship management, ensuring that campaigns stay aligned with business goals and that clients clearly understand the performance and strategy behind their advertising.

— Digital Advertising Strategy

— Google Ads Campaign Management

— Facebook & Instagram (Meta) Ads Management

— Audience Research & Targeting Strategy

— A/B Testing & Creative Testing

— Ad Campaign Optimization

— Performance & Data Analysis

— Conversion Tracking & Meta Pixel Setup

— Retargeting & Custom Audience Strategies

— Lead Generation Campaigns

— Campaign Budget Optimization

— Client Communication & Relationship Management