María Laura Peña

Graphic designer with over seven years of experience in visual identity, editorial design, and digital and print design. Passionate about developing creative solutions that effectively communicate brand messages. She is known for her collaboration on international projects and the implementation of innovative visual strategies.

EXPERIENCE

Freelance Graphic Designer -  01/2018 - Present

• Creation of visual identities for independent clients, including logos, promotional materials, and editorial design.

• Development of custom illustrations and graphics for digital and print platforms.

• Project management from conceptualization to final delivery, ensuring customer satisfaction. 

Graphic Designer - University of Zulia (SEDLUZ) - 07/2020 - Present 

• Graphic design for the University of Zulia's Distance Education System, collaborating on internal and external communication projects.

• Creation of educational and promotional graphic materials adapted to the virtual environment. Coordination with multidisciplinary teams to ensure coherence in the institutional visual identity.

Graphic Designer - Jabez Publishing Ltd - 04/2022-02/2025

• Design of covers and editorial materials for books in multiple formats.

• Editing of graphics and visual elements adapted to the European publishing market.

• Collaboration with international teams to meet publication standards. 

Graphic Designer - Imagine - 10/2020 - 10/2022

• Development of promotional graphic materials and digital and print design for advertising campaigns.

• Creation of effective visual strategies that boosted the brand's presence on social media.

• Design of pieces for outstanding corporate events and projects.

Graphic Designer - Studio73 Panama - 06/2020 - 10/2020

• Creation of visual identities and promotional materials for clients in Panama.

• Graphic content design focused on digital and print advertising campaigns.

• Adaptation of designs to local cultural and market needs.

Graphic Design Intern - University of Zulia (SEDLUZ) - 03/2020 - 06/2020

• Support in the creation of educational and promotional graphic materials for the Distance Education System.

• Design of graphic pieces under the supervision of mentors from the communications and design department.