María José Valencia

María José Valencia Pimienta Maria Jose Valencia Pimienta Comunicóloga, Fotógrafa DiSEÑADORA Comunicóloga y YFotógrafa EDUCATION P O S T g r a d u a t E s t u d i e s // 2020 - actual Graphic Design Master CEI - Design School Madrid Campus, Spain. ABOUT ME PERFIL Currently working as a remote freelancer on many topics about digital marketing and communicaEgresada de Ciencias de la tions. Comunicación y fotógrafa profesional. I have worked mainly for fashion and beauty clients, however I can Con experiencia en l-uh;ࢼm] dive into other industries as well. digital, comunicación organizacional, 7bv;ࡧo]u޳C1o‹7b]b|-Ѳĸ My main topics: -content creation, - p h oto g ra p hy/ v i d e o p ro d u c ti o n Reconocida a través de logros and edition, -visual communication, acádemicos y externos. branding, and data analysis. Time Zone: GMT+2 CONTACTO CONTACT --- - https://www.linkedin.com/in/ maria-jose-valencia-pimienta/ maria-jose-valencia-pimienta/ LANGUAGES IDIOMAS English B2 - Advanced French A2 - Basic/Intermediate U N I V E R S I T y // 2014 - 2018 Bachelor’s degree in Communications Sciences University of the Mexican Valley Lomas Verdes Campus, Mexico. O T H E R S T U D I E S // 2013 - 2014 Photography Certification Program CENTRO Design, Cinema and Television, Mexico EXPERIENCE -Creación de contenido: Propuesta y ejecución de contenido r-†|-7ov rou |ubl;v|u;ĸ M Aou]޳mb1ov K K E N //‹2018 - 2019 o|o]u-ࠋ- ‹ ˆb7;o 7 producto, direcciónManager y ediciónProducer de arte. Planeación y cobertura d Social Media Content for Old Navy and eventos para social media y realización de recaps. United Colors of Benetton. -Data Creation: analyst: Análisis medición de for métricas redes -Content Proposalyand execution organicen and paid social realización reportes semanales, mensuales y anuales. Pa content. Productdeshot photography and video, art direction and -1;0oohĶmv|-]u-l‹$‰b‚;uĸ edition. Launching of advertising and promotional campaigns. Planning and coverage for brands’ events. Such as new launchings and celebrations (Mother’s Day, Valentine’s Day, Christmas, Summer Days, etc.) Recap events for different social media formats. -Planner: Trimester strategy for social media and also with partnership such as Influencer Marketing and BTL creative areas. Strategic analysis for audience creation and segmentation. Trend research and insights. -Data Analyst: Analysis, metrics, and interpretation for social media. Comparisson between current year vs last year results. Weekly, monthly and annual reports. KPI’s, Benchmarks. Y o u n g & R u b i c a m M é x i c o // 2018 Beauty Social Media for Revlon, Almay and Cutex. -Content Creation: Proposal and execution for content topics through client calendar. Product shot photography, trending topics content adoption, photo editing. Copy creations. Art support and props coordination. -Community Manager: Response and follow-up on social media. Content schedule and preset. Online marketing statiscal analysis. ABILITIES Responsable Giveaway strategy and execution. Reach and engagement development through paid (30%) and organic (70%) posts. -PR: Launching coverage through photography and video for social media with influencers and fashion editors. T A K E D A M E X I C O // 2017 - 2018 Creative Pro active Multidisciplinary Committed Team work Ease of learning Communication and Graphic Design Intern -Internal Communication: Graphic creations of announcements, invitations, slideshows, newsletters,and other graphics. Photography and video sessions for internal employee’s magazine. Creation of written and video recorded internal employees interviews. -External Communication: Content creation for regional website. (From scratch and last updates per department) Writing and translation for press releases. -Social Responsability : Support for carrying out and coordinating activities with "Un Kilo de Ayuda" association. SKILLS PROGRAMS Illustrator Photoshop I N D I T E X G R O U P M É X I C O // 2015 - 2016 Communication and Public Relations -Press and PR: Editorial loan coordination, press releases regional adjustments & translation, and events support & coordination. -Clipping: Making and sending online and offline publications from editorial releases (magazines and newspapers) per chain. Execution of economic value from online and offline posts per chain. -Reports Development: Seasonal launches, events and initiatives Lightroom Final Cut per chain. -Customer Support: Response and follow-up to comments, suggestions and / or complaints from external website. AWARDS Premiere Muse A C A D E M I C E X C E L L E N C E // 2018 Universidad del Valle de México Lomas Verdes Campus Indesign After Effects - For obtaining an average higher than 9.5 throughout the academic history on the Bachelor of Science in Communication. Z O N A M A C O e x h i b i t i o n // 2017 Zona Maco Contemporary Art Fair in Latin America SOFTWARE OS X Windows - Finalist and exhibitor of digital work for the TOMMYXMACO contest. Sponsored by Tommy Hilfiger and “Design a!” magazine. i n s t i t u t i o n a l M A G A Z I N E // 2015 University of the Mexican Valley Lomas Verdes Campus - Co-founder and collaborator for the online magazine "LV Linces" made by students for students.