Maria Iellimo

MARIA PAVLOVETS IELLIMO MARKETING + ADVERTISING --Nutley, NJ PROFESSIONAL PROFILE Entrepreneurial advertising and marketing professional with twelve years’ experience in managing strategic client relationships, building integrated sales programs and growing key accounts for two leading global multi-media brands. SKILLS EXPERIENCE • Communication DIRECTOR OF CLIENT SERVICES • Organizational • Detail-oriented • Project management • Analytical • Research • Customer-service oriented • Excel in a fast-paced environment • Ability to multitask • Highly efficient • CRM systems • Microsoft Office Suite • Intermediate knowledge of Adobe InDesign EDUCATION BACHELOR OF BUSINESS ADMINISTRATION Kent State University, Kent, OH 2006 Majors: Marketing, Business Management Minor: International Business Morris Media Network / New York, NY / May 2008 – April 2018 Previous promotions at Morris Media Network: Senior Manager, Accounts & Special Events / 2012 – 2015 Account Development Manager / 2010 – 2012 Advertising Coordinator / 2008 – 2010 • Strategic marketer experienced in successfully implementing marketing campaigns for clients through integrated sales programs. • Build and cultivate relationships and provide exceptional service to over 100 accounts across various industries and verticals. • Responsible for the development and execution of strategic plans that optimize sales and ensure continuous revenue growth. • Deliver exceptional account servicing and ensure all projects are completed above expectations for optimal client satisfaction. • Develop sales tools for the business development team including pitch decks, custom proposals, one-pagers, presentations and email marketing. • Research leads and trends across multiple sectors and industries. • Write, edit and distribute print and digital marketing materials. • Manage a team of sales associates to ensure all projects are completed by deadline and KPI’s are achieved. • Negotiate and close accounts on a multi-media platform. • Communicate with key management/executives of companies ranging from small businesses to Fortune 500. • Experience in implementing product launches and overseeing content creation process from conceptualization to production. • Ensure clients’ campaign message is consistent and adheres to all branding and legal guidelines. • Planned, managed and executed over 100 events annually including a black-tie gala for 600+ attendees, quarterly educational seminars and experiential events for hospitality partners. • Managed social media platforms for Morris Media Network’s New York City market. • Oversee client analytics, reporting and data to ensure campaigns are optimized and key performance indicators are achieved. • Focus on new business development with national brands, hotels, agencies, arts and culture venues, restaurant groups, local businesses and travel industry partners. • Work directly with Publisher/VP Marketing & Strategic Partnerships in all endeavors of marketing, advertising, event management, partnerships and distribution. MARIA PAVLOVETS IELLIMO MARKETING + SALES AWARDS • New Business Development Award – Q1 2017 • New Business Development Award – Q4 2016 • Service Excellence Award – Q3 2012 CERTIFICATIONS INSTITUTE OF INTEGRATIVE NUTRITION Certified Health Coach 2013 EXPERIENCE continued ASSOCIATE MARKETING MANAGER American Media, Inc. / New York, NY / June 2006 – May 2008 • Managed in-house advertising and direct mail campaigns. • Tracked advertising orders, response reports and profit and loss margins. • Communicated with vendors and clients on print orders and creative materials. • Worked with legal department for Rights & Permissions requests for magazine components. • Targeted new customers through creative pricing and promotional strategies. • Managed tracking reports for all consumer marketing initiatives. • Developed reports that organized magazine components and reduced inventory costs. • Contributed to the development of new ideas, advertisements, inserts and premiums. • Assisted with expense reports and budgets. • Responsible for entire holiday promotional campaign from planning/design stages to execution and final sales analytics. • Worked with designers and printers to develop effective ad creative. PUBLIC RELATIONS COORDINATOR/FREELANCER Charter Media Group / New York, NY / June 2006 – February 2008 ADDITIONAL LAUNGUAGES Russian • • • • • Prepared marketing plans, proposals and media kits for prospective clients. Wrote press releases for clients’ launches, projects and events. Developed and distributed promotional mailings. Worked with President and CEO on new business development. Supervised the intern program.