Maria Goncharova

Maria Goncharova Facebook Ads Buyer | User Acquisition | Advertising Campaigns Manager Barcelona, Spain | - (WhatsApp, Telegram) |-LinkedIn: https://www.linkedin.com/in/mariagoncharova SUMMARY Digital marketing manager in a mobile games industry with the vast experience in advertising monetization, apps cross promotion, business development and distribution. Currently focused on Facebook ads campaigns performance optimization. EXPERIENCE Facebook Media Buying Specialist | Premier Cosmetic Professional (https://cosmeticprofessional.ru) July 2020 – Present | Barcelona, Spain (Remotely) • • • • • Facebook advertising strategy development. Facebook Ads campaigns management: creation, launching and optimization. Development of technical specifications for devs, artists and content managers. Chatbots scrips development and implementation for company website and ad campaigns. Ad campaigns reports. Marketing Manager for Global Publishing | Yodo1 (http://yodo1.com) March 2014 – October 2014 | Shanghai, China • • • • • • Facebook user acquisition. Mobile games monetization (ads, promos). Advertising campaigns management. Cross promotion (Yodo1's and third party games). App store optimization. Adjust analytics integration. Achievements: OMG:TD was featured by Apple, advertising revenue and cross promo installs increased twice. Digital Marketing Manager | ZeptoLab (http://zeptolab.com) January 2013 – March 2014 | Moscow, Russia • • • • Mobile games advertising monetisation and ad-networks performance optimization (banners, full screen, video, rich media). Direct advertising campaign management for various ad networks (top ad placement priority, high quality ads, guaranteed impressions, CPM/CPC/CPI models, special ad formats, sponsorship). Management of offer walls, rewards, IAPs. Product owner for internal cross promo system and ad placements formats. Main products: Cut the Rope 2, Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Time Travel. Main ad network partners: Millenial, AdMob, InMobi, Smaato, AppLovin, AdColony, Chartboost, Vungle. Achievements: Advertising revenue tripled and video advertising revenue increased six times. All regions are covered with ads. Direct advertising with high quality content increased to 20% of all advertising revenue. Cross promo conversion increased by 50% and Cut the Rope 2 and Cut the Rope: Time Travel got TOP 1 overall in 90 countries without paid ads. Partnerships Manager | ZeptoLab (http://zeptolab.com) October 2011 - January 2013 | Moscow, Russia • Build, maintain, and enhance partner relationships. • • • • Build new opportunities for "Cut the Rope" game distribution. Manage requirements for custom product features. Day-to-day work with development team. Manage product releases in all app stores. Products: Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Comic. Platforms: iOS, Android, Mac, PC, Symbian, Blackberry, Windows Phone, Windows 8. Achievements: New release management processes. Distribution in China and Korea with a partner. Partnerships with Amazon, Vodafone, Fortumo, Svyaznoy Zagruzka, Opera, Samsung, Nokia, Microsoft, i-Free, Gamevil, Inneractive, RIM, Orange. Project Manager | ZeptoLab (http://zeptolab.com) February 2011 - October 2011 | Moscow, Russia • Managing of all kind of activities around "Cut the Rope" brand (distribution, advertising, promotion, marketing, publishing, merchandising, launching, analytics, development, localizations, quality assurance). Initiating and maintaining of partners relationships. Working with contractors. Release management. • • • Products: Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Comic. Platforms: iOS, Android, Mac, Symbian, Blackberry. Achievements: Delivered Android, Mac, Symbian and Blackberry versions of the game. Distribution on various Android stores. App monetization with advertising. App localization to 11 languages. Project Manager, Galssoft (http://galssoft.ru) September 2010 – February 2011 | Moscow, Russia Management of multiple projects to ensure they were developed on time, within a budget, and at a high quality level. Clients: Microsoft, SAP, Logitech, Kaspersky Lab. Projects: conference support websites, warehouse management system, analytical system for sales and price management, update notification system, marketing sites. Project Manager | Reaxion (http://reaxion.com) February 2010 – June 2010 | Moscow, Russia Project management at custom development department (mobile apps), risk management, negotiations with a client. Project Manager I ITeam Systems March 2009 – February 2010 | Moscow, Russia Coordination of three development teams, task management, communication with product owners: • Development of business processes, report forms, product requirements specification. • Management of communication between project development teams. • Management of priorities and tasks for teams. • Keeping product owners informed with project status. Project Manager | Xored Software (http://xored.com) November 2006 – February 2009 | Novosibirsk, Russia • • • • Analysing and developing of products requirements. Project management (project plan, features prioritization, team building). Project documentation developing. Communication with clients (status updates, invoices, technical consultations). Clients: Cisco Systems, Instantiations, Express Payment Novosibirsk Projects: payment terminal software system, topology network emulation system, program code analytical systems, Java code profiler, Dynamic languages toolkit. Quality Assurance Engineer | SWSoft (Parallels) (http://www.parallels.com) March 2005 – November 2006 | Novosibirsk, Russia Quality assurance of Parallels Plesk Panel (bugtracking, test plans development, Linux/Unix virtual machines support, MySQL queries). CERTIFICATES Targetorium – Facebook Performance Core. The Atlantic System Guild – The Guild Way Toward Great Projects. IBSA Institut für Biostruktur-Analysen AG – Team communications based on STRUCTOGRAM method. EDUCATION Novosibirsk State Technical University Masters Degree, 2006, Applied Mathematics and Computer Science. SKILLS • • • • • • • Technical background. Worldwide business experience. Understanding of mobile market trends. Understanding of worldwide ad networks and ad formats. Agile methodologies. Critical thinking, problem solving, teamwork, focus on results. C++, MySQL, Excel, Adjust WORK PERMIT Valid work permit for Spain. LANGUAGES Russian – Native. English – Full professional proficiency. Spanish – Professional working proficiency.