Maria Fernandez

MARIA FERNANDEZ NAVARRO- - Dubai, UAE Self-driven and passionate young professional with a fast-track career marked by a strong sense of ownership, managing diverse teams. My global experience solidified my resilience, while imparting a unique understanding of cultures, markets and consumer insights. As a former competitive tennis player, I developed the discipline and habits that enabled me to face challenges through creative solutions and a focused and positive mindset. EXPERIENCE EDUCATION CRYPTO OASIS UNIVERSITY OF NOTRE DAME GPA: 3.5/4.0 Notre Dame, Indiana - USA 2012 - 2017 DUBAI, UAE 2021 -Present MARKETING MANAGER Building the world's leading blockchain ecosystem Deployed from Switzerland for the launch of the company in Dubai Created and implemented the marketing strategy, including Social Media, Branding Execution, Events and PR. Established workflow processes for different areas of the company Recruited and managed a multinational marketing team Provided marketing strategy and consulting services to clients Led and executed the largest Web3 conference in Switzerland to date. 6 days of conference with 10k guests, 50+ partners and 120+ speakers. LA PAZ, BOLIVIA ANHEUSER BUSCH - INBEV 2020 - 2021 CORE PORTFOLIO BRAND MANAGER Led a direct team of 5, executed 360º national campaigns for 9 beer brands, including Bolivia’s leading brand, Paceña with a USD15M budget. Actively role in sponsorship negotiations +3,000 brand activations. Initiated Modelos de Mujer, to empower Bolivian women. Launched COVID-19 crisis management initiatives, including: Festichela: Digital innovation & acceleration, pioneering at-home entertainment through open TV and social media for free Paceñita, the first SKU aimed at entering homes Envisioned & executed Pasión Cervecera Boliviana, a historic alliance with 7 craft breweries to jointly confront industry crisis. 2018 - 2020 PREMIUM PORTFOLIO BRAND MANAGER Led premium imported brands Stella Artois & Patagonia, and Huari, Bolivia's fastest growing brand under a 360º campaign concept with a direct team of 3 and a USD 5M budget. +30% sustained sales growth. Launched competitive initiatives for market leadership including: Huari Orígenes, the brand’s first gastronomic festival Causa Huari, the company’s first social impact initiative ever Huari Trigo, the first Bolivian Wheat beer that resulted the best performing product innovation in the company’s history Chopp: Huari's first Chopp SKU in the history of the brand Introduced Patagonia beer to Bolivia for the first time 2018 PREMIUM PORTFOLIO SENIOR ANALYST Developed food pairing culture to promote healthy consumption habits, contributing to the beer-food pairing movement. Launched benchmark partnership with Tastemade Global to solidify beer-food pairing. GLOBAL MANAGEMENT TRAINEE ARGENTINA 2017 - 2018 Selected among 2% of global applicants for a 10-month competitive leadership and fast-track program. My experience included in-depth exposure to business operations (Supply, Marketing, Sales and Solutions) as well as global projects. LA PAZ, BOLIVIA MARKETING SUMMER INTERN 2016 Research & Insights - focused on a consumer segment that comprised 65% of beer volume & uses beer as a social currency. coordinated directly between the sales and marketing teams to find insights and provide action points to increase dropping sales. WORK EXPERIENCE DURING COLLEGE Research assistant in the Biology & Psychology departments, IT consultant and student-athlete personal tutor. Actively involved in the Advertising Club and Student International Business Council, participating in real-case marketing projects in the beverage and retail industries with SNAPPLE, COCA COLA and TARGET. Breaks included experiences in the in hospitality at GUSTU RESTAURANT, consumer goods distribution at PROESA S.A., retail at CCM LLC and beverages at AB-InBev. BBA- MARKETING BA - NEUROSCIENCE & BEHAVIOR MARISCAL BRAUN GERMAN SCHOOL La Paz, Bolivia 1998 - 2011 Spent a semester abroad in Germany Among the top 500 graduating students in Bolivia PRE-COLLEGE PROGRAMS Brown University - Sports Physiology University of Notre Dame - Entrepreneurship University of Notre Dame - Psychology - ACHIEVEMENTS Led, strategized & executed the largest Web3 Festival in Switzerland (+10k guests, +50 partners) Recognized as leader of a global consumercentric benchmark for 'free at-home entertainment' following a pioneer multichannel strategy (TV, Social Media, On-Demand Delivery) with Paceña during COVID19 lockdown Led Huari's revolution, contributing to many "firsttime" initiatives that enabled a 32% sales growth from 2018 until 2020. Obtained a SIX SIGMA Yellow Belt through the reduction of beer innovations unsold, and thus spilled, by 69% by carefully analyzing forecasts, production & sales. Dean's Honors List Target Case Competition Winner TOOL KIT ZOHO CRM Harvard HBX CORE: Business Analytics, Financial Accounting & Economics Canva Adhook Languages: English, German & Spanish Microsoft Office Event Management Partner Relations Guest Management Business Develop. Brand Management Innovation ACTIVITIES & INTERESTS TENNIS PLAYER - Competitive tennis player getting invaluable lessons on and off the court since 3 yrs old. COFFEE ENTHUSIAST - Founder of DOT Coffee, Middle East’s first Smart Coffee Brewing concept. Launch: 04/24 PROUD BOLIVIAN - @unboliviable sharing Bolivia´s unparalleled beauty with the world VOLUNTEERING Womentoring - Building women leaders at AB-InBev Boys&Girls Club - Neuroscience of language acquisition Ayuda La Paz - Lead coordinator to help 3k flood victims Charity - Led initiatives for tennis coach's cancer battle Tennis Travel Adventure Coffee Photography