ο»ΏMaria Fernanda Toporowicz Didimo
π Remote | π Open to Global Opportunities
π - | βοΈ- π LinkedIn | π¨ Portfolio
Creative & Strategic Designer | Branding, Digital & UX
Passionate graphic designer with 6+ years of experience delivering creative solutions across digital, branding, and UX projects. Adept at translating complex ideas into visually compelling designs, ensuring brand consistency, and optimizing user experience. Experienced in managing multiple projects simultaneously while collaborating with cross-functional teams to meet deadlines and client goals.
Education
Graphic Design Associate Degree β Federal University of Technology - ParanΓ‘ -)
Project Management β Google Professional Certificate
UX Design β How Bootcamps (2020)
Professional Experience
Adobe β Creative Outreach Lead (Product & Content Strategy)
π USA, Remote | π Mar 2024 β Present
Leading the creation of Brazilian template collections for Adobe Express, curating and collaborating with top designers to ensure high-quality, culturally relevant content.
Managing cross-functional collaboration to align design execution with product strategy and brand values.
Overseeing project workflows, tracking key metrics, and managing budgets to ensure scalability and efficiency.
Delivered 10,000+ templates, optimizing creative production while maintaining artistic integrity.
Divisional β Freelance Graphic Designer
π Canada, Remote | π Feb 2023 β Mar 2024
Designed and optimized website layouts with a strong emphasis on branding and user experience.
Applied UI/UX principles to improve engagement and usability across digital assets.
Picsart β Graphic Designer & Illustrator
π Remote | π Mar 2022 β Dec 2022
Created 100+ illustrations and 600+ stickers for the Picsart Creator Marketplace.
Collaborated with the AI team to develop tools empowering small businesses to create professional-quality marketing content with ease.
Tecnofit β Graphic Designer
π Curitiba, Brazil | π Aug 2019 β Mar 2022
Led UX/UI research to refine personas and improve digital marketing strategies.
Redesigned the company website based on user feedback, enhancing accessibility and engagement.
Developed marketing materials, including social media ads, landing pages, and print assets to support brand growth.
Key Skills
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Graphic & Brand Design β Visual identity, typography, color theory, and branding systems.
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Digital & Print Design β Social media assets, web banners, print collateral, and marketing campaigns.
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UX/UI Design β Wireframing, user research, and interface optimization.
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Project Management β Agile workflows, cross-functional collaboration, and deadline management.
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Software Proficiency β Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.
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Languages β Portuguese (Native), English (Advanced), French & Spanish (Beginner).