María Fernanda Oviedo Cárdenas-Cel: -
Cra 16 # 94a – 23 apto 101
PROFESSIONAL PROFILE
Social Communicator and Journalist, bilingual with Specialization in Business Communication and studies in Graphic and
Web Design; with a wide experience in the management of external and internal communication in the private and public
sector. Competences in the strategic development of public relations and organizational management with internal clients
of all levels. Management in content development for the execution of promotional activities at national and international
level as a key focus within the positioning of various entities in their specific markets. Comprehensive management in hiring
and administrative processes. Orientation to results, leadership skills, teamwork skills and fast learner, good interpersonal
relationships, sense of belonging, professional ethics, ability to adapt to change and working under pressure.
PROFESSIONAL EXPERIENCE
DECAMERON ALL INCLUSIVE HOTELS & RESORTS
Position: Head of Comunicaciones and Brand – Commercial Vice presidency
March 2017 – Current
Responsible for managing and developing content within the external communication strategy to strengthen the brand
and its products.
Organization and accompaniment of FAM Press Trips to the destinations and hotels of the brand.
Coordination and accompaniment of the production of videos and photographs of the hotel facilities of the brand.
In charge of the internal communications of the Commercial Vice presidency.
Development of internal and external communication tools aimed at strengthening relations with the different interest
groups of the Commercial Vice presidency.
Responsible for the contracting process of communication services: evaluation of suppliers, selection of contractors and
administration of contracts.
NATIONAL MINING AGENCY
Position: Communications Advisor – Promotion and Development
January 2013 – December 2016
Leader in the articulation of the Vice Presidency of Promotion and Development with the other public entities of the
country and dependencies in the fulfillment of their missionary and administrative functions.
Responsible for managing and developing the content within the external and internal communication strategy to obtain
positioning of the mining sector in Colombia and strengthen the relationship with investor.
Responsible for the management and development of digital content (Community Manager) for the deployment of
promotional activities, events and other within the sector.
Member of the team responsible for the strategic design of policies, plans and projects for the development of the
promotion and development of the mining in the country.
In charge of the integral coordination of national and international events and fairs in alliance with public and private
entities.
Responsible for the contracting process of communication services: elaboration of the market study, evaluation of
suppliers, selection of contractors and administration of contracts.
Leader in the planning and execution of communication strategies defined by the Agency.
Responsible for the design of promotional pieces such as brochures, presentations, trade fair stands and booklets.
EMBASSY OF COLOMBIA IN THE UNITED STATES OF AMERICA
Position: Executive Assistant to the Deputy Chief of Mission
October 2010 – August 2012
Support the Deputy Chief of Mission in the integral management of HR and supply processes.
Responsible for the integral coordination of events (dinners, cocktails and workshops) offered by the Embassy to
members of the local government and representatives of the multilateral institutions installed in Washington DC.
Responsible for managing the agenda of the Deputy Chief of Mission.
Responsible for the management of specific profiles for each of the meetings attended by the Deputy Chief of Mission.
Responsible for the supervision of the IT services contract.
Responsible for the handling and development of the Embassy’s digital content.
EMBASSY OF COLOMBIA IN THE UNITED STATES OF AMERICA
Position: Executive Assistant to the Ambassador
January 2007 – October 2010
Responsible for giving integral support in the organization of events (dinners and cocktails) offered by the Ambassador.
Responsible for managing the Ambassador's agenda.
Responsible for the integral management of specific profiles for the meetings attended by the Ambassador.
Responsible for the supervision of the IT services contract.
In charge of the design and implementation of the Embassy’s Intranet.
DUPONT DE COLOMBIA S.A
Position: Marketing Communications Assistant - DCP
April 2006 - December 2006
Responsible of budget management for the marketing activities of DuPont products created for warm climate crops,
including POP material and other logistic activities.
Responsible for the design of graphic pieces, written statements and contents of the technical brochures.
Coordinator of workshops, meetings and talks focused for farmers in secondary cities.
MB COMUNICACIONES
Position: Media Executive
February 2005 - May 2005
Responsible for giving support in the logistics and free press of the campaign COTTON USA VISTE A TU PAIS.
Responsible for the follow-up to the press releases sent.
Responsible for evaluating the press coverage of the press releases sent.
MEDIA & STRATEGY
Position: Business Communicator
June 2003 – December 2004
Responsible for the organization of events, development of written material for the digital magazine, coverage of events
and handling of doubts related to any of the services offered in the area of internal communications.
Responsible for the management of the internal communications of the Occidental of Colombia.
Responsible for the design of communication campaigns in order to encourage the participation and involvement of
employees in the activities carried out.
Coordination with the systems department for the design and implementation of the new Intranet platform.
EDUCATION
Certificate Digital Marketing, Universidad Sergio Arboleda, January 2020 – March 2020
Certificate Finance for Non Financier, Pontificia Universidad Javeriana, August 2018 – November 2018
Graphic and Web Designer, Boston University, Center of Digital Imaging Arts, Certificate Degree, Jan. 2011 – June 2012
Specialist in Business Communications, Pontificia Universidad Javeriana, February 2006 – March 2007
Social Communicator and Journalist, Universidad de la Sabana, July 1999 – August 2004
Bachillerato – High School, Colegio Nueva Granada, August 1984 – June 1999
SOFTWARE
Microsoft Office: Word, Power Point, Excel, Access, Publisher, Front Page, SharePoint Services
Adobe: Photoshop, InDesign, Illustrator, Dreamweaver, Flash, Adobe Premier
Corel: Corel Draw, Corel WordPerfect
Web Content Managers: WordPress, Joomla!
LANGUAGES
English (100%)
French (30%)
REFERENCES AVAILABLE UPON REQUEST
