MARIA ELENITA LIBAS-TETANGCO
Contact address: 4056 Magnolia Street, Sun Valley Subdivision, Paranaque City, Philippines
Contact numbers: -; -; -
E-mail:-Skype: lennie.tetangco
EDUCATION
• Masters in Applied Business Economics at the College of Industrial Economics, University of Asia and the Pacific, Pearl Drive, Ortigas Complex, Pasig City (academic units completed)
• Bachelor of Arts in Communication Arts, Major in Writing, University of the Philippines at Los Banos, April 1987
• Secondary Schooling (International Baccalaureate Program) at the International School (Stockholm, Sweden, and Jakarta Indonesia); and Primary Schooling at The British School Inc. (Islamabad, Pakistan) and Tabeetha School (Jaffa, Israel).
RELEVANT SKILLS
• Writing and Editing, Communications & Publications work. Has written and published white papers; medical and scientific papers (including instructional modules and clinical practice guidelines); economics and agribusiness articles; policy briefs in the agriculture and health sectors; news features and articles on political issues and world issues, developments, and events; and annual reports for various NGOs. Extensive copy-editing and creative writing experience. Significant experience in web-based writing; SEO writing. Notable clients: ADB, World Bank, Shell Malampaya Foundation, UP College of Medicine (Dept. of Clinical Epidemiology), INCLEN-SEA, NIH, WHO, & the Dept. of Agriculture, among others. Develops and directs implementation of various communication strategies.
• Training Capabilities. Knowledge of training needs analysis (TNA): Conducts pre-and post-training analyses and designs appropriate training modules. Has conducted training for trainers in the areas of English Language Communication Skills/English as a Second Language and various other subjects.
• Marketing and market research/Customer Service. Solid background and hands-on experience in market research. Has conducted Focus Group Discussion (FGD) sessions and headed Syndicated as well as Customized consumer research studies, including the following: client servicing, developing research questionnaires, supervising field research, interpreting statistical results, writing up and translating findings into relevant marketing data, research project coordination, and conducting client presentations on research results.
• Operations Management, including strategic planning and budget and finance.
CORPORATE WORK EXPERIENCE
Outreach Social Media Senior Editor, June 2014 to present, (Home-based, full-time)
Surefire Social, Inc., 6/F and 10/F Rufino Tower, Ayala Avenue, Makati City
•Edits eBooks, guest posts, blogs, infographics and various other types of web content for company clients
SEO Content Director, Endless Rise, Inc., March 2013 to June 2014
• Oversaw and ensured smooth coordination among the Intake, Training, Audit/Quality, Content Workflow, and SEO Content Production Divisions
• Took lead in strategic planning as well as finance and budget planning and monitoring
• Recruited for and supervised the campaign editorial board, made up of the abovementioned Division Managers, who were tasked to develop and maintain content for online efforts
• Grew team from 1 editor and 10 writers to 2 content managers, 4 editors and between 50-60 writers in the span of 3.5 years
• Ensured that the company and the department created powerful web-based content that would help ERI’s customers generate quality leads, extend brand influence, grow their customer base and increase market share
SEO Article Content Manager and Auditor, Endless Rise, Inc., May 2011 to February 2013
• Managed the editors and writers of the SEO Content Team
• Directed and supervised content production, including the development, editing, management, quality control and auditing of articles to adhere to the standards set by Endless Rise, Inc.
•Developed performance incentive schemes and handled planning, coordination, and budgets for team building, incentive, as well as staffing purposes
Front Line Manager for Operations (GMAC-NUVELL), Genpact Phils, Llc., July 2009 to May 2010; and Team Manager (Retail Credit Collections, Early Stage-Secured Real Estate), Wells Fargo-Wachovia Bank (Genpact Phils., Inc), Northgate Cyberzone, Alabang, Muntinlupa City, June 2008 to June 2009
Assistant Manager for Operations (Auto Finance Outbound Collections) & Interactive Skills Development (ISD) Training Manager at HSBC-HDPP, Northgate Cyberzone, Alabang, Muntinlupa City, March 2006 to April 2008
School Director/Administrator at ABE International College of Business and Accountancy, AMA Group of
Companies, 59 Panay Avenue, Quezon City, January 2002 to July 2004;and Center Manager at Informatics Computer Institute, Baguio City Center, 3/F Decibar Bldg., Bonifacio Street, Baguio City, June 1999 to May 2001
Regional Customer Service Manager at Delta Faucet Company, Subic Bay Freeport Zone, Olongapo City, Zambales, June 1996 to April 1997
Marketing Manager at Angkat Novelty Specialists, Inc. Calamba, Laguna, May 1994 to June 1996
Senior Research Executive at The Nielsen Group (formerly Consumer Pulse, Inc.), 6 San Rafael Street, Bo.
Capitolyo, Pasig City, October 1991 to May 1993
Editor and Staff Writer at the Writers Bureau, Center for Research and Communication, (University of Asia & the Pacific) Pearl Drive, Ortigas Complex, Pasig City, June 1988 to October 1991
FREELANCE, PART-TIME, OR PROJECT-BASED WORK EXPERIENCE
Research Associate and Technical Writer/Editor, July 2014 to September 2014, Department of Epidemiology, UP College of Medicine, Manila/ Newborn Screening Reference Center (project-based)
Freelance Writer, Editor, and Virtual Assistant, May 2010 to May 2011 CrazyMarketingGuy.com and VestedWellness.com); directed site content
Call Center Manager at European Market Research Solutions, Suite 2220 Citiland Herrera Tower, Herrera
corner Valero Sts. Makati City, May 2005 to February 2006 (Start-up company)
English Language Tutor at Baguio English Communication Institute, Green Valley, Dontogan, Baguio City, August 2004 to February 2005 (part-time)
English Instructor (part-time) at Colegio San Juan de Letran, Calamba, Laguna, SY-
Senior Marketing Executive at the Asian Sources Media (ASM) Group, 16/F Citibank Centre, Paseo de Roxas, Makati City, May 1993 to September 1993 (Project basis)
PUBLISHED WORK
•System-Provider-Mother Mechanisms and Newborn Screening Uptake in Selected Provinces of
Cordillera Administrative Region (CAR) and Region V (Bicol), Ladia, MAJ, Cordero, CP, Padilla, CD, Beltran FE, Silvestre, CJ, Lelis, MJH, Tetangco, MEL, Tetangco, JH and Torralba, EB, Newborn Screening Reference Center, National Institutes of Health, September 2014.
• Biostatistics Self-Instruction Manual & Clinical Practice Guidelines (12 modules), Prof. Cynthia Cordero, auth., M.E. Tetangco, ed., INCLEN-SEA, 2006.
• Regular monthly articles for The Auto Planet (Auto Finance’s International Newsletter), HSBC, Oct 2006 to Mar 2008
• The Philippine Cut Flower Industry (and Why this Budding Business Needs More than Just Bloomin’ Luck), CRC Staff Memos, No. 16, 1991
• Communication Strategies in Aid of Rural Development, CRC, 1991
• The Cement Industry: Hard Times Ahead, CRC Executive Summary, Sept 1990
• Grain Drain: The Shortage Turns Severe, CRC Executive Summary, Mar 1990
• The Cement Industry’s Growth Years: A Hard Act to Follow, CRC Staff Memos, No. 40, 1990
• Various other CRC in-house newsletters and publications
ON-LINE WORK SAMPLES (ghostwritten, partial list)
Guest Blogs
http://selams.com/look-what-the-storm-dragged-in
http://www.greenfutureconstruction.com/funding-roof-repair-or-replacement/
http://www.household-decoration.com/hiring-professional-roofers/
E-Book/3-part Blogs
Part 1 - 9/5/2014
http://www.rbastl.com/blog/part-1-technological-trends-bring-you-smart-windows-smart-homes-turn-into-reality/
Part 2 - 9/12/2014
http://www.rbastl.com/blog/part-2-technological-trends-bring-you-smart-windows-smart-windows-to-the-world/
Part 3 - 9/19/2014
http://www.rbastl.com/blog/part-3-technological-trends-bring-you-smart-windows-and-we-only-get-smarter/
E-book - 9/26/2014
http://issuu.com/rbaofstl/docs/technological_trends_bring_you_smar/0
Ghostwritten Blogs
As Curtis Abbott
www.crazymarketingguy.com
www.vestedwellness.com
LANGUAGES
• Fluent in English and Tagalog; basic French and Svenska (Swedish)
PROFESSIONAL AND PERSONAL REFERENCES
Maria Pamela Tagle, Research and Administration Coordinator, U.P. Manila-
Miguel Gomez, Project Consultant, World Health Organization-
Cynthia Cordero, MScPH, MMedStat, Professor, Department of Clinical Epidemiology, College of Medicine, U.P. Manila -
Details of key achievements, trainings attended and facilitated/conducted, additional work samples and documentary evidence of the above-stated educational and work qualifications may be provided upon request.
Available for home-based part-time writing and editing work, approximately 20 hours a week.