MARIA ESPIE VIDAL
Lot 4 Block 5 Pearl Street
East Fairview Park
Quezon City, M.Mla--http://mariaespievidal.com
Skype: mariaespie
SKILLS AND QUALIFICATIONS
Proficient in both writing and speaking the English language
Has constantly been writing web content (blog, website content, articles, etc.)
More than a decade background in organic SEO including the following:
Technical and On-page SEO (meta tags improvement, schema tags, URL structure, SEO audits)
Content Optimization (including the use of SurferSEO)
Off-page SEO (guest posting, citation building, outreach)
In-depth experience in conducting competitive analysis
Has hands on background with Wordpress setup and HTML
Is able to read and interpret reports from Google Analytics, Moz.com, Google Search Console,Ahrefs.com,
Semrush, Screaming Frog, Data Studio
Using Canva for Graphics Creation
Social Media Management for Facebook, Instagram, TikTok, Google My Business
EDUCATION-
UNIVERSITY OF SANTO TOMAS
Bachelor of Arts in Journalism
TRAININGS AND EXPERIENCES
2023
HUBSPOT Inbound Marketing Training
2021
CXL Marketing Strategy, Technical SEO & Link Building
Google My Business Certification
Google Analytics Individual Qualification
2020
Udemy Spotify Marketing
2015
COURSERA.ORG DIGITAL MARKETING SPECIALIZATION
(not finished-budget constraints)
WORK RELATED EXPERIENCES
January 2020 – Present
Responsibilities included:
Digital Marketing Project Management
Managing small team of SEO and content writers for projects and leads coming through personal
website (mariaespievidal.com)
Client facing and assistance (direct interaction or contact with a client)
Creating proposals and overall digital marketing audit
Project Management & Task Distribution
Online Marketing Strategy Planning (Creating a marketing plan for clients tostrengthen their
brand’s presence across different platforms online) – which included the following digital channels:
•
Content Strategy and Content Marketing
•
Onpage and Off-page SEO
•
Social Media
•
Lead Generation and Brand Awareness
Website Performance Reporting (Analytics analysis to ensure efforts are reflected inthe
website’s keyword rankings, monthly traffic, bounce rate, and conversion rates)
Competitor Analysis (Monitor brand’s performance onlineagainst competitors)
December 2015 – December 2019
Freelance Services Provider
SEO and content marketing
June 2014 – December 2015
SGS Gulf Limited ROHQ
SEO Specialist
July 2013 – June 2014
Digital Marketing and Content Team Leader (Remote Work)
December 2011 – July 2013
Truelogic Online Solutions
Senior SEO Specialist
September 2010 - October 2011
LWS MEDIA INC.
SEO Specialist
October 2009 – September 2010
Freelance Service
SEO Specialist
April 2009 – October 2009
Lozatech Asia Digital Marketing
Social Media Specialist
February 2009 – April 2009
Freelance Writer / Link Builder
Web content writer, blogger, copy editor, link builder
